(1888PressRelease)
June 16, 2009 - Patra Selections today announced that more and more of their UK customers are opting to stay in the UK for their holidays than travel abroad Due to the economic downturn and the desire for a healthier, greener lifestyle, customers of the silk clothing e-tailer are taking up hiking instead.
“A mix of fine weather and lingering economic clouds appears to have lured holidaymakers onto Britain's roads as growing numbers shun more exotic climes for trips at home, ” explained AA route planner Dave Arnold, confirming recent revelations that British folk are looking for cheaper holiday alternatives this year.
“We’ve seen a rise in the sales of our silk tshirts, silk socks and silk long johns,” says Rita Patra, Managing Director of Patra Selections.
“Both amateur and experienced hikers are buying our silk base layer products because silk is such a great natural fabric for sport. The properties of silk mean that it’s temperature-regulating to keep you cool during exercise, it’s soft and wicks away sweat so you’re much more comfortable as you’re hiking.”
Local councils are also encouraging people to take up walking as a way to become fitter and take advantage of the beautiful English countryside. Chichester District Council has a arranged a series of 'HeartSmart' walks in the district. “These popular HeartSmart outings include many evening and weekend walks, making them even more accessible to people of all ages and abilities. 'It's a wonderful way to enjoy our beautiful district,” says Councillor Heather Caird.
About Patra Selections
Patra Selections was established in 1964 and this family-run independent mail-order firm offers natural luxurious fabrics, exclusive styles, exceptional quality, at amazing affordable prices. As experts in silk, they source and hand select fabrics with great care, ensuring that they only offer items of superior quality.
With a wide range of pure silk base layer and underwear items like silk socks, silk boxers, silk glove liners and more, all items are exclusive and designed in-house with the utmost care and attention to detail, and always with style, comfort and manageability in mind.
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