Showroom International, the new juried platform to connect independent designers with buyers, press and fashion industry professionals, has launched video stylist reviews to introduce designer collections.
New York, NY (1888PressRelease) June 09, 2011 - Stylist Nakima Benjamin spotlights her picks from Showroom International collections, discussing design features and current trends. This program gives buyers and press an in-depth look at independent brands they might otherwise miss. The video reviews will be a regular feature in Showroom International's Events.
The video series includes new collections in Showroom International: Eva Cammarata, contemporary designer knitwear manufactured in Italy and Stadler-Kahn, luxury merino wool scarves in a variety of colorful graphics. Bel Esprit members are also reviewed by the Showroom International stylist: Vella Mode, contemporary jewelry made from recycled glass beads, found objects and reclaimed vintage pieces, Andes Made, luxury organic alpaca wool accessories, and Moonlight, recycled sterling silver, vintage glass and semi-precious stone jewelry. Eva Cammarata and Stadler-Kahn are new additions to the showroom, adding their high quality collections to the design excellence represented in the showrooms.
Showroom International is a one-stop outlet for bloggers, online and print magazines and media outlets looking for cutting edge design to spotlight. For emerging designers, Showroom International gives the opportunity to be seen by editors and press looking to shoot editorials, report on the latest trends, or feature articles on up and coming designers. The designer's profile and high resolution photographs are readily available for download to make it easy for fashion writers to cover the collections. Buyers can peruse look books to find new designers and resources for their stores 24/7 and plan their buying and trade show trips ahead of time to place their orders efficiently during the hectic market weeks. Designers can list the trade shows and events you participate in and buyers can request appointments through Showroom International for one or multiple designers.
Designers adhering to ethical principles have additional support and promotion from the Bel Esprit Showroom and ethical fashion events and campaigns. Bel Esprit members have their Bel Esprit displays connected to their Showroom International presentation.
Unlike other websites, Showroom International works with designer companies, buyers and press to facilitate business, taking the online showroom beyond an internet display. Showroom International researches retailers around the world and targets the best fit for designer members, and works with live events and trade shows to maximize the designers' return on their investment. Although online, Showroom International promotes and markets designers in the same manner as a brick and mortar showroom or sales representative., and works with a designer's agents to increase a collection's exposure and assist in securing sales and press placement.
Look books can be downloaded by industry professionals worldwide, and Showroom International will send look books by direct email to a mailing list designers provide, eliminating printing and postage costs. Buyers can use designer order forms to write orders, or use the Showroom International order form to order one or multiple collections. Showroom International sends press links designers provide via social media and regular newsletters to a continuously growing email mailing list of over 2500 contacts worldwide, and targeted direct mail campaigns are sent to a growing list over 6000 retailers worldwide.