(1888PressRelease)
August 19, 2008 - The American Academy of Dermatology approximates that 10% to 20% of the world’s population develops atopic dermatitis during their lifetime. Characterized by severe skin dryness, irritation, redness, itchiness and altered skin barrier. The cause of atopic dermatitis is not fully understood, but is believed to be a complex interaction of several factors — the genes we inherit, where we live, a breakdown of the outermost layer of skin, and a malfunctioning immune system. For those suffering from the condition, skin care products must not only bring comfort but also reduce irritation.
This September Eau Thermale Avène launches Trixéra+ Sélectiose®, the new generation in skin care products, specifically designed to combat all symptoms of atopic dermatitis, not only on the surface of the skin by restoring the skin barrier but also deep down, by moderating the skin’s hypersensitivity. Available exclusively at physician offices, the 3-product line is formulated with patent pending Sélectiose®, proven to reduce skin hypersensitivity and irritation by preventing skin’s own reactive mechanism from being set off. Rich in Avène Thermal Spring Water with soothing/anti-irritant properties, a trio of plant-derived lipids to help restore the skin barrier and glycine to reduce itching, this ground-breaking skin care formulation actively combats all the components of skin dryness while helping to extend periods between flare ups.
Trixéra+ Sélectiose® Emollient Cleansing Gel is a very high tolerance everyday skin care product to be used on very dry atopic skin or alternatively with Trixéra+ Sélectiose® Emollient Cleansing Bath. Designed to combat all the components of skin dryness simultaneously, it soothes and protects, while cleansing the epidermis which becomes less sensitive.
$29/400 mL
Trixéra+ Sélectiose® Emollient Cream is a high tolerance daily skin care product to be used on very dry, intolerant skin. Designed to combat all the 4-key components of atopic skin dryness simultaneously, both on the surface and deep down, it soothes the skin and reinforces the skin barrier. The skin becomes less sensitive and itching diminishes.
$29/200 mL tube
Trixéra+ Sélectiose® Emollient Cleansing Bath has been especially formulated for daily use, yet is gentle enough for use when skin is symptomatic. It simultaneously combats all the components of atopic skin dryness, while gently cleansing the skin. Soothed and protected, the epidermis is also less reactive.
$24/200 mL
Media contacts:
Karen Oliver
Karen Oliver and Associates, Inc.
212 397-0645
Ko-and-associates ( @ ) nyc dot rr.com
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