Oakland, CA (1888PressRelease)
February 26, 2008 - Semphonic, a leading web analytics consultancy, announced the release of the Implementation Toolkit for Omniture SiteCatalyst. The Toolkit is the first ever, independently written reference that gives guidance and best practices for making wise decisions on how to build SiteCatalyst tags to ensure complete and accurate web site data collection.
Written for web analytics practitioners, web managers and web developers, the Toolkit includes an:
• Implementation Guide: 80 page manual full of in-depth answers and insight based on Semphonic’s years of Omniture implementation experience
• 20 Point Quality Assurance Checklist: for prevention of data collection problems
• Implementation Project Plan Excel Template: lays out all of the tasks for managing a successful SiteCatalyst implementation
• Functional Specification Excel Template: the key documentation a user needs to map business requirements to metrics to tag implementation.
“Omniture provides a rich, powerful and extremely flexible suite of web measurement and optimization tools. However, all of that power does come with a price,” states Gary Angel, President of Semphonic. “Getting started with Omniture – measurement design, implementation, Q&A and debugging, and reporting strategies – can be challenging – and our Implementation Kit provides proven methods on how to chart a smooth sail through what can seem like rough waters.”
With Semphonic’s Implementation Toolkit for Omniture SiteCatalyst, staff will learn:
• How to set tags to ensure complete collection of data;
• The keys to collecting Web 2.0 content, such as Flash and AJAX;
• Strategies for using SiteCatalyst custom variables for capturing survey and form data
• How to use eVars to track success events
• Best practices for using eVars and s.props
• How to manage a SiteCatalyst implementation project
• Who key stakeholders for tagging issues in your organization are and how and when to involve them in the implementation process
• And much, much more…
To purchase a copy of the Implementation Toolkit, please visit
http://www.semphonic.com/analytics/impguides.asp
About SEMphonic
Semphonic has over 10 years of experience as a web analytics consultancy for agencies and companies such as Answers.Com, American Express, AOL, Care2, Charles Schwab, Intuit, Morgan Stanley, Nokia, NPD, SurePoint Lending and many others. Semphonic has partnered with most of the major web analytics tool vendors and provides a range of services including tool evaluation, tagging, implementation and rollout support, end-user and analytic training, report development, highly targeted deep-dive analytic projects, SEM analytics, and full-service web analytics outsourcing. Semphonic is headquartered in Novato, California. Visit us at www.semphonic.com for more information.
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