Sekonda Launch Special 'Britain & Ireland's Next Top Model' Watch
UK's bestselling watch brand unveils first ever limited edition watch as popular modelling show hits TV screens.
- (1888PressRelease) July 15, 2011 - Bestselling watch brand Sekonda has launched its first ever limited edition model to coincide with the brand new series of 'Britain & Ireland's Next Top Model'.
The new watch belongs to the popular Party Time range, as seen on ITV's 'Popstar to Operastar', and has been specially created to celebrate Sky Living's hit modelling show.
The watch boasts a unique candy pink dial which contrasts with the stone-set steel case and plastic white rubber strap. It will be seen on 'BINTM' on Monday 25 July, when this season's wannabe-models wear Sekonda Party Time watches as part of a special photo shoot challenge.
The new, seventh series started on Monday 4 July at 9pm and is hosted by supermodel Elle Macpherson. The season will run for 13 episodes with judges choosing a winner in time for October's 'BINTM Live' event in October (28 - 30).
Last year's second runner-up Joy McLaren is currently enjoying her position as Casio Baby-G watch ambassador, which she was awarded early in 2011. This contract came about following a similar episode in 2010 in which Casio Baby-G watches were worn by the contenders for a photo shoot.
So, who knows? One of this year's contestants could even be modelling Sekonda watches officially in 2012.
Sekonda watches have been the best selling timepieces in the UK for the past 20 years. The Sekonda Party Time range comprises ladies watches featuring bright, colourful straps and dials with sparkling stone-set bezels.
For more information on Sekonda watches and the Party Time range, visit the Watch Hut at http://www.thewatchhut.co.uk.