Segmentation Enriches Targeting on Bulzi's "Smart" Ad Network
Segmentation-Based Targeting for Digital Signage Raises Advertiser Value.
- (1888PressRelease) March 15, 2012 - Newport Beach, CA - Bulzī ("bulls-eye") Media, a digital media company that has built the world's first targeted ad network for the digital signage industry, announced signing a commercial agreement with Nielsen to embed their Nielsen PRIZM consumer lifestyle segmentation system into the Bulzī technology platform. PRIZM® combines household and geo-demographic data to provide advertisers the ability to target their messages to their desired audience across all marketing campaigns and channels. PRIZM captures evolving American household dynamics within a comprehensive structure of 66 segments that combine 14 social groups and 11 lifestyle groups. Advertisers and agencies can now activate these segmentation-targeted ad campaigns directly onto Bulzī's digital signage ad network.
Bulzī's targeted ad network combines the enormous reach of the out-of-home advertising market with micro-targeting and real-time ad delivery to specific audiences - an emerging trend known as "addressable advertising." By bringing addressable advertising to the out of home advertising channel, Bulzī enables online-like ad targeting in brick-and-mortar environments. Already one of the fastest growing media channels, digital signage can now deliver the additional advantages of targeting and addressability to advertisers.
The company's LOCALīz® platform leverages billions of anonymized mobile phone location records every day of small groups exposed to each ad on each digital sign. These micro-audience "small group profiles" are generated based on non-personally identifiable information, and then scored against ad campaign requirements in real-time by Bulzī's ad platform. When a "match" is found, Bulzī delivers the right message to the right micro-audience, at the right place and time. This audience scoring and ad delivery platform gives advertisers a substantial improvement in their ability to reach their targeted audiences efficiently and at scale in a medium with proven effectiveness.
"Many of the industry's largest companies use PRIZM to develop marketing and advertising campaigns," said Brent McKay, Bulzī's CEO and cofounder. "We are very excited to enable direct activation of PRIZM ad campaigns in the out of home industry for the first time in history."
Bulzī's ad network successfully completed field trials with top digital signage network operators during 2011 and is now in production roll-out. The company plans to expand its affiliate network to include over 400,000 out of home screens nationwide by end of year, reaching over 100 million unique monthly visitors.
About Bulzī Media
Bulzī is a digital media company that has built the world's first targeted ad network for digital signage, a rapidly growing segment of the second largest reach medium - out of home advertising. LOCALīz, Bulzī's revolutionary audience measurement platform, continuously aggregates anonymized real-time micro-audiences in public-space environments - a requirement for targeted ad delivery. Bulzī's new ad network combines online-like micro-targeted "addressable" advertising with massive consumer reach in brick-and-mortar retail environments. For more information, visit the company's website at www.bulzi.com.
Bulzī Media, Inc.
rreeves ( @ ) bulzi dot com
Bulzī and LOCALīz are registered trademarks of Bulzī Media, Inc. All other company and product names may be trademarks of the respective companies with which they are associated.