(1888PressRelease)
February 26, 2009 - SANYO plan to focus on selling commercial cold chain, dry cleaning machines and medical equipments, with an aim to raise No.1 of marketing shares from food, hotel, restaurant, and hospital industry. All products share a unique selling point: effective and energy saving. Meanwhile, the new curve glass chest freezes, Reach-in freezer for -25C are going to debut at Makro HoReCa. , during 20-22 March 2009.
Mr.Tetsuji Tokunaga, Vice President of SANYO (Thailand) Co., Ltd., stated that, considered from the marketing share of its electric and electronic products in Thailand, there were 23 kinds of SANYO products that were widely used in households, industrial factories, hospitals and services. As the general industrial and service sectors were still in need of commercial equipments, the company had further plan to raise market share with products such as bottle cooler, ice freezer, wine cooler, water cooler, dry cleaning machine, coffee machine, air purifier, and medical tools.
“In 2008, our company made satisfied success on commercial product marketing, with 430 million baht circulated in Thailand or an average rise of 17% of overall product circulation. In 2009, we aim at an average 37% circulation rise from last year, or 590 million baht circulated. We expect that bottle cooler will be the main product on this circulation expanding policy because of the ongoing need from retail business and convenient store; as their goods are involved with people’s day lives.” Mr. Tokunaga said.
Mr. Tokunaga also added that SANYO were leading company in Japanese cold chain industry sector for 48 years with overall market share of40%. In Thailand, SANYO were a popular brand with excellent quality products, innovative production system, environmentalism, and energy-saving concern. The current aim is to be no.1 in Thailand cold chain market within next 5 years.
Mr.Komin Wanichworanun, Manager of Cold Chain Sales Section of SANYO (Thailand) Co., Ltd. stated that convenient store, food industrial sectors, hotels, supermarkets, restaurants and hospitals were the target groups because of their needs of commercial cold chain products. The plan was highly believed to be accomplished as SANYO had been consistently trusted in quality, long lifetime products, and post-sale service.
SANYO’s latest innovative product was Commercial fridges with CO2 compressor, Silicone dry cleaning machine which, unlike solvent dry cleaning machine, did no harm to cloths and environment. It had been introduced since 2007 and received good feedback from customers especially hospitals, hotels and dry cleaner’s, for its effective cleaning on delicate cloths such as wedding suits.
Cold Chain Business Sector had imported specially developed bottle cooler and ice freezer such as ice-cream display, which could regulate its temperature at -30 degree Celsius. In addition, Espresso Coffee Machine, which users could set its system to stabilize coffee making standard for their favorite taste, was also invented. Moreover, SANYO had developed portable 375 grams size Virus Washer to provide users freshened air anywhere.
All in all, SANYO would like to invite customers to try free trials and learn about new innovative products, which are going to be exhibited at Makro HoReCa, …at Impact Muangtongthani, during March 20-22 , 2009. For more information, please contact SANYO Thailand Tel. 02 308 6999, Fax 02 308 6955.
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