SalesLab launches two new companies providing quick payback CRM and Market Intelligence services
SalesLab has started two new companies built around innovative operating models to deliver short, actionable services at a fraction of usual market prices.
- (1888PressRelease) March 01, 2011 - SalesLab, an established marketing and sales execution consultancy, has « started two new companies built around innovative operating models to deliver short, actionable services at a fraction of usual market prices », the company's founder and chief executive, Christian Bernard, said.
One company, SalesLab CRM, assists small and midsize businesses in Europe effectively deploy market-leading hosted CRM technologies like salesforce.com, SugarCRM and Microsoft Dynamics CRM.
The second company, SalesLab Insights, offers in-depth customer insight and market research that draws on a network of 2,500 analysts worldwide.
"As international experts in sales and marketing execution for the past 13 years, we identified the efficiencies the Internet makes possible,'' said Mr. Bernard, a former executive at Siebel Systems. ''SalesLab CRM and SalesLab Insights leverage such efficiencies in order to deliver effective services to our natural audience of B2B sales & marketing organizations at a much cheaper price than conventional consulting and research firms."
SalesLab CRM is headed by Oldřich Januška, former product marketing manager for mySAP CRM, Siebel Systems Interactive Selling Suite and Head of Emerging Countries Marketing for Autodesk. He said « We designed SalesLab CRM to secure quicker and greater improvements in revenue generation, sales force performance and customer satisfaction for our clients. »
The Software as a Service model has made comprehensive CRM software suites accessible to small and midsize enterprises. However, software functionality alone doesn't fulfill customers' goal of improving the performance of their business. Mr. Januska said.
SalesLab CRM's methodology tackles the three main factors of success or failure of any CRM implementation: refining desired customer interactions; connecting the software with crucial IT assets like customer financials, prospecting databases and web sites; and ensuring adoption by key users like sales teams and business partners.
SalesLab Insights is headed by Razi Rima, a former sales manager at Nokia and NAVTEQ.
The company's global network of analysts has access to paid primary research and to a circle of local industry experts who complement secondary research with local expertise.
This way we can deliver affordable analysis of main markets and enterprises worldwide to clients large and small in 50 languages » says Mr Rima.
SalesLab Insights delivers analysis in the form of actionable documents, like a Market Opportunity Evaluation Study, Key Customer Profile, or Competitive Assessment Report, customized for clients' sales & marketing professionals.
SalesLab consultants are former business executives located across Europe, in New York and in Singapore. They help midsize to large international companies improve how their marketing and sales organizations operate. SalesLab offers a wide range of services, covering everything from advising clients on their go-to-market strategy right down to engineering individual customer interactions.
SalesLab's clients are midsize to large B2B companies among which are Cisco, Dell, Compaq, Baan, Siemens Business Services, Genesys, Alcatel, Infovista, Streamserve, SAP, Microsoft Business Solutions, Hyperion, QlikTech, CDC Software, Thales, Autodesk, EDF, AS International ISS Facility Services.
SalesLab also hosts a community of 10,000 sales and marketing professionals worldwide who want to share, help each other and make friends.