(1888PressRelease)
March 18, 2008 - "We’re doing it in a conference 2.0 format – we’re sitting on bean bags.” And so began the IAMAI conference on Web 2.0.
The Web 2.0 phenomenon is not unheard of. There is brouhaha about it in the Indian Online media industry.
Web 2.0 is a relatively new market but the start-up scene in the Indian consumer space has been vibrant. A recent study by IDC recently did a reality check on the Web 2.0 start ups in India. It revealed that India-focused Web 2.0 ventures like MingleBox, Fropper, SirfDosti and BigAdda together have a combined user base of around 15 lakh. No doubt these websites are doing exceptionally well in the Indian context .
Essentially, the primary pillar of web 2.0 is its collaborative & sharing nature. What Web 2.0 does is enable the users to populate content on the internet. Dinesh Wadhawan, MD and CEO, Times Internet Ltd, adds, “Web 2.0 is about decentralization, participation and openness of platforms and about creating platforms which lead to easy creation of content – be it blogs, free image or video upload.”
Anupam Mittal, CMD, People Group, says, “It (Web 2.0) gives lot of power in the hands of the Internet consumer, making the World Wide Web a platform for give and take. To sum it up, Web 2.0 is what truly makes the Internet ‘of the people, by the people and for the people.”
The Web 2.0 centric activities like social networking, blogging, video and photo uploading are increasingly being adopted by the Indian internet users. Considering this the Web 2.0 scene is certainly going to revolutionize. This has greatly helped in boosting confidence of the e-entrepreneurs to invest in it. Websites that circle the Web 2.0 trajectory have an edge of becoming immensely popular with the masses owing to its interactive and user-inclusive nature. Many online media agencies have acknowledged this trend and have surfaced on the Internet Marketing seen with a bang.
In this regard one venture that stands league apart is Rupiz Media. Operating globally under the Rupiz Infotech group, its parent concern, it is a renowned name in the UK. It offers expertise in all domains of Online Marketing, be it SEM, SEO and Web Optimisation.
Following its very own home-grown search technology called the Search Matrix, it provides host of services that help make the clients’ website both user and search oriented.
What’s interesting in this context is that Rupiz Media (http://www.rupizmedia.com/) has taken the dubious scene of Web 2.0 in India head-on. When we asked Mr Rupinder Khurana, the Co-founder and Director of Rupiz Media, this is what he remarked,” Rupiz Media is not your me-too brand. It is capable of adapting to any trend that is likely. We are sure of our Web 2.0 offering as we have takers for it.”
Ms Wali, the co-founder and Business Head for Rupiz Media group further elaborates that as an entity Rupiz Media can deftly design and optimize a website compatible to the Web 2.0 platform.
Well ,it has been observed that the internet users in India( hitherto content biased) are welcoming the “participation and interaction” trend. In most probability it is likely to continue. No doubt, ventures like Rupiz Media have a reason to raise a toast.
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