(1888PressRelease)
March 26, 2008 - Meenakshi Wali, Co-Founder and Business Head, Rupiz Affiliates, says, “Based on our extensive affiliate network and its tremendous reach, Retails Direct was keen on joining us. Also the future of online retail business in India is huge and requires aggressive marketing via the right medium which affiliate marketing provides in the best manner.”
Rupiz Affiliates is a global player in the affiliate marketing industry. After etching its mark in the markets of the UK and US, it now eyes the tremendously potential market of the Indian subcontinent.
As a distinctive affiliate network, Rupiz Affiliates provides its clients with-
• Zero set up cost (for merchants)
• Pay-on-Performance model
• Pixel-to-pixel tracking and reporting
As per the contract, Rupiz Affiliates has already initiated the promotional activities for Retails Direct. There are a host of activities undertaken, which include newsletters and e-mail campaigns targeting the networks’ wide affiliate base, forum postings on affiliates’-centric platforms, classified ads, viral marketing, banner ads, active promotion in social forums and also via Squidoo lenses.
Meenakshi Wali is quick to point out that Retails Direct provides commissions as high as 15 percent. Hence, affiliates have a good chance to earn. The commissions, however, would vary with different product segments and quantities.
Deepak Mehta, Co-Founder and Business Head, Retails Direct, believes “As a medium, Affiliate Marketing has a huge potential and the irony is that the Indian market still lies untapped. I’m sure we can reach our customers of different SECs and demographics through it.”
While Affiliate Marketing is still catching up in India, experts feel that in the coming 2-3 years the concept would gain popularity and more businesses would include it in their overall marketing mix. Networks like Rupiz Affiliates have a lot to gain, indeed!
