(1888PressRelease)
March 15, 2008 - The online gaming market in India is heating up thanks to the increasing number of Internet users and broadband connections, increase in disposable incomes, propensity to spend among the youth and most importantly the investment from game operators who are relentlessly promoting and educating consumers about online gaming. Advertisers are keen on attracting the growing urban and tech-savvy gamer populace.
Bottomline- Online gaming scene in India is waiting to explode!
The online gaming industry in India is worth 21 crores (courtesy: Internet and Mobile Association of India) and according to a report by Instat/MDR, it is estimated to grow to a whopping 1344 crores by 2009. This assures of the huge commercial and social potential of the segment. Albeit over 20% of this revenue (Rs 4 crore) currently accrues directly to international players but with many Indian gaming portals establishing their presence, this proportion is likely to go down in the next 2-3 years.
Online games represent a viable business model considering India's high rates of software piracy. The huge investments being made by large corporate groups such as ADAG confirms of it. Users are intrigued by online gaming owing to the compelling content, online community facility and the overall interactive experience .So much so that the publishers who have not yet arrived in India are anxiously monitoring the market. Korean publishers for instance view India as a potential multi-million dollar market.
In an attempt to capture consumer loyalty and establish brand equity early on, Korean publishers are already creating a beachhead in India with their online games.
In an important tie-up, River Belle has signed up as a merchant advertiser with Rupiz Affilates Network. This tie up is significant to the online industry since River Belle, a flagship brand in the Belle Rock Entertainment portfolio, is one of the most trusted and recognized online entertainment brands in the world. Owned by the Carmen Media Group Limited, it is based in Gibraltar.
Rupiz Affiliates on the other hand is a comprehensive online affiliate network. Operating from India, it beckons the global affiliate industry, offering a conducive platform for both the merchants and affiliates, globally.
Ms Wali, the co-founder and Business Head of Rupiz Affilates exclaims, “Yes it is an important handshake and we are optimistic that it will meet all the expectations.”
At present the Rupiz Affilite Network is eying the Indian market. Following the “pay for performance” structure and advanced tracking systems, it emphasizes on the fundamentals of Affiliate Marketing.
Ms Wali states that,”The sub-continent provides a large user populace so the entry of foreign businesses will continue until the market saturates.”
Whatever the scene be, this tie up has surely brought a smile on her face. We can’t but wish “All the best” and smile along.
About Us: Rupiz Affiliates is an affiliate marketing network that provides performance driven affiliate solutions in UK, US, Europe and Indian markets. With a more realistic approach, they bring together the merchants and affiliates belonging to different verticals on the same platform and establish long lasting partnership for mutual benefits.
For more information visit: http://www.rupizaffiliates.com/
