(1888PressRelease)
May 18, 2008 - Rupiz Ads, the banner advertising wing of the Rupiz Infotech group, an internet conglomerate spread globally, has unveiled 360 degree advertising solutions for China's online retail industry. Credited with a wide range of networks, Rupiz Ads presently caters to the online advertising needs of China's travel, entertainment and financial players and is now planning to render it's expertise to the country's retail industry. Meenakshi Wali, Co-Founder and Business Development Head, Rupiz Ads, states, “Our advertising solutions are exclusively designed to target the Chinese internet population which is dotted by myriad diversities. Retailers who are familiar with the importance of focused marketing will benefit from our competency to target the versatile market yet keeping the spirit of totality intact.”
China is setting records in the cyber battlefield. Recently, it overtook U.S in terms of internet population and now, it's the turn of Chinese online shoppers. Currently, at an approximate headcount of 73 million, they are estimated to cross the milestone of 100 million by 2010. This indicates that online retailing in China is indeed a golden mine especially for the new class of internet entrepreneurs. However, differences in terms of population as well as geographical parameters makes it difficult for online retailers to communicate with their target market. Consequently, to iron out the China specific marketing glitches, Rupiz Ads has devised new-age advertising solutions for medium as well as established players who are aiming to build and maintain their brand loyalty.
Online retailers can achieve better visibility by exploring variety of advertising options offered by Rupiz Ads. Some of its flagship advertising solutions include a variety of rich media tools along with interstitials, superstitials and other time-tested online marketing mechanisms. With Rupiz Ads, online retailers can reach the target audience as all the advertising activities will be displayed on chosen platforms that are in sync with the preference of an online shopper; thereby increasing the reach of online retailers by getting noticed among the existing and prospective online shoppers.
There is no doubt that the internet is a relatively complicated means for any retailer planning to target hi buyers, but if optimized properly, it can be a golden ticket for those who are planning to make big in China's promising e-commerce terrain.
