(1888PressRelease)
July 04, 2008 - Given the growth in the potential of user generated content, it is imperative to understand the driving forces behind this medium.
RocSearch, the UK-based research & analytics firm releases a research study on ‘Leveraging Social Media for Brands’. The study showcases the social media eco-system, its drivers & imperatives while detailing cases of brand successes and failures attempting to harness the power of this medium.
The study also anecdotally explores campaigns on aspects including but not limited to:
• Building branded content and brand linked communities
• Content co-creation to engage better and more sustainably
• Understand consumers and build brand reputations
• Understanding and optimizing the power of the ‘Key Opinion Leaders’
The research study covers campaigns from P&G, Nintendo, Heinz, Wal-Mart, “Step Up", Sephora and many more.
For getting a complementary of the Social Media study, kindly visit http://www.rocsearch.com/social-media.asp.
Consumer & Business Insights Practice at RocSearch:
RocSearch’s Consumer & Business Insights practice supports advertising agencies, media planning & buying firms and digital marketing agencies, helping them with pre-engagement support as well as helping enhance their ongoing engagement delivery capabilities. RocSearch is ranked no. 3 globally by the black book of outsourcing (2007) for its advertising analysis/media/market research service offering.
About RocSearch:
RocSearch is a UK-based professional services firm providing research and analytics support services to global Research and Consulting firms, Brand & Marketing Communication firms, Investment Advisory firms, Pharma-Lifesciences firms and other corporates.
Get in touch with our Media contact:
Gayatri Ojha
Associate Manager – PR & Corporate Communications
gayatri.ojha ( @ ) rocsearch dot com
Mobile: +91 98730 89705
Direct: +91-120-40171159
Corporate website: www.rocsearch.com
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