Los Angeles-Long Beach, CA (1888PressRelease)
March 30, 2008 - While many companies choose to curtail advertising, some beat the recession by demanding swifter and more sweeping media exposure on a tighter budget.
The Klinger Group, a Los Angeles public relations firm, has consistently shown that a burst of publicity can capture global attention for a surprisingly small expenditure.
Sherry Klinger, president of The Klinger Group, says a strong public relations campaign can generate “a powerful form of advertising, and lots of it, at minimal cost.”
She said The Klinger Group’s strategy is to develop a campaign designed to create a surge of interest and maintain a media presence for the company throughout recession and beyond.
As a world of new media emerges, public relations experts help individuals and companies find the right media channels for their product or message. The Klinger Group keeps companies in the spotlight with TV news coverage; feature stories in major newspapers, magazines, and trade publications; appearances on major TV and radio talk shows; satellite tours; and Internet communications.
Media exposure in turn generates editorials, reviews, speaking engagements, unsolicited interviews, and “buzz,” so that the product or company becomes a household word. This amplifies the effect of the campaign and multiplies every promotional dollar spent, said Klinger.
“Nothing enhances credibility like this type of coverage,” said Klinger, “because this ongoing conversation reflects the views of the general public. Their comments are far more credible because they appear as a third-party endorsement.”
Klinger said companies that stay in the public eye during an economic downturn emerge stronger than competitors who stand still, waiting for better times.
“Public relations is not a luxury during a recession,” she said. “If your public image diminishes during this time, so can your sales. When consumer spending is down, you want to be the one customers notice.”
According to Klinger, that means a company must have a distinctive profile that sets it apart from the competition.
“We sculpt your image, and the world listens to the story we have crafted,” she said.
The Klinger Group, a full service public relations firm, creates custom campaigns for individuals as well as large and small businesses in a variety of industries. These include general consumer, computer technology, video game, health and fitness, food and beverage, medical, fashion and beauty, entertainment, travel, and automotive.
“As a result of our campaigns, many of our clients who began in relative obscurity are now shining stars in their fields,” said Klinger.
