RiechesBaird Adds Veteran Brand Strategist To Team

Mike Randall Joins Award-Winning Corporate Branding Firm End Quote

(1888PressRelease) July 27, 2013 - RiechesBaird, perennially named one of the top BtoB corporate branding agencies in the United States by BtoB Magazine, today announced the hiring of Mike Randall as Brand Strategist. Randall, who has developed brand strategy for some of America's most trusted brands, will work at RiechesBaird's California office.

"We are very pleased to have Mike join RiechesBaird," said Ryan Rieches, co-founder and CEO of RiechesBaird. "His vast background and experience, combined with his strategic expertise, will be very beneficial to our clients."

Randall brings nearly a decade of experience and research development to RiechesBaird. With a natural drive to problem solve, he develops and executes research plans that provide the foundation for credible, actionable brand strategies. His background in research, strategy, and communication enables him to bring a wide-ranging perspective from a variety of industries around the globe.

Prior to joining RiechesBaird, Randall spent time with agencies specializing in brand development and innovation strategy, working with companies of all shapes and sizes including Boeing, DSM, Weyerhauser, John Deere, RWD, Mackay Sposito, and MWV. Originally from Washington, Randall graduated from the Murrow College of Communication at Washington State University.

RiechesBaird, a leader in corporate branding, specializes in building the value of BtoB companies like American Airlines Cargo, Toyota, Sharp and Linksys, a division of Cisco. With offices in California and New York, they provide local service to their ever-growing group of marquee clients on both coasts.

These success stories have helped secure RiechesBaird's inclusion in the "Top Small Agency" rankings by BtoB Magazine. Their prestigious "BtoB Top Agencies Special Report" includes agencies that have a significant amount of BtoB business, key clients and range of services.

Over the years, RiechesBaird has continually added new clients like Huawei Technologies USA, Hitachi Consulting and ABM Industries, while continuing to work with existing key clients including American Airlines Cargo and Epicore Software. From creating and implementing online campaigns including "Did You Know?" for American Airlines Cargo, "Promise of the Future" for Huawei Technologies USA, and "Accelerating Nonprofit Success" for OneOC, to their launch of BrandingBusiness.com last year -- an industry thought-leadership portal dedicated to brand strategy, brand development and brand engagement - RiechesBaird is at the forefront as one of the world's leading strategic branding agencies.

About RiechesBaird
RiechesBaird is internationally recognized as one of the premier brand development firms specializing in business-to-business branding. Our proprietary term "Branding Business" represents both the guiding philosophical essence and our practical approach to branding as it relates to business strategy and growth. Ranked by B2B Magazine as one of the Top 10 Firms for more than a decade, RiechesBaird has helped organizations such as American Airlines, Constellation Energy, Sharp, Sage Software and Toyota build leading international brands. Privately held, RiechesBaird has offices in New York and California. For more information, please visit us at www.riechesbaird.com or check out our thought leadership at www.brandingbusiness.com, to learn more about branding your business. RiechesBaird can been reached directly at 949-586-1200 in California and 917-661-4842 in New York.

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