Cape Coral-Fort Myers, FL (1888PressRelease)
February 08, 2009 - When entrepreneurs are considering franchise ownership, many think of business to consumer franchises such as restaurant or mailbox type franchises. When Rick Bisio was recently interviewed, he explained the difference between Business to Consumer (B2C) and Business to Business (B2B) Franchises. Rick said, “There is another whole world out there! Business to business franchises is among the fastest growing sectors, offering services to businesses instead of individual consumers.”
When asked how a business services another business, rather than consumers, Rick explained, “They provide products and services from temporary personnel placement to commercial window cleaning. B2B franchises include sign companies, computer support, business coaching, printing, marketing services, logo apparel and much more.”
The next question that came up was about the benefits of B2B franchises as opposed to B2C franchises. Rick was ready for this one as he explained, “B2B franchises often need less physical infrastructure than B2C franchises. They are generally scalable and many B2B owners appreciate that the business is generally open Monday through Friday, during traditional business hours. A B2B franchise could be less pricy to get into and may have lower operating expenses. Overhead is often lower and marketing is more targeted, which is also less expensive than marketing to the masses. Other ways B2B franchises save on overhead is the amount they pay for rent. One can rent office space rather than retail space which can be quite expensive. Many B2B franchises are even run from one’s home”
This is all good, now for the question of disadvantages of B2B franchises; is there a downside? Rick said, “There can be disadvantages if you do not have a solid business background. You must be able to work effectively with business people who tend to be busy and to the point. B2B franchises tend to work with a smaller number of large customers, rather than a large number of individual consumers. Therefore, the loss of one customer can make a large dent in your top line. The competition tends to be sophisticated; therefore you need to be at the top of your game.”
The interview concluded with Rick’s closing remark, “If you possess strong business experience and are one of the scores of people wanting to take the next step in franchise ownership, don’t overlook B2B! It could bring you enjoyment, monetary rewards, and some weekends off!
Rick Bisio is the owner of FranChoice Consulting and the author of the book, The Educated Franchisee. To learn more about how to be successful in franchise ownership, go to http://www.educatedfranchisee.com
Contact:
Rick Bisio
FranChoice Consulting
(941) 778 4660 PH
(941) 778 4670 FX
(800) 708 0040 Toll Free
rbisio ( @ ) franchoice dot com
This press release was submitted by Right Now Marketing Group, LLC
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