Chicago, IL (1888PressRelease)
September 18, 2007 - CHICAGO— rEvolution, the Chicago-based integrated sports marketing and media services agency, announces the launch of a joint technology venture with Alphacution, a leading information management solutions provider for the global financial markets. Through the venture, rEvolution will tap into Alphacution’s system design expertise in order to develop custom marketing intelligence solutions that dramatically improve the decision making capabilities for corporations in need of optimizing the performance of their marketing and sponsorship expenditures. The new joint venture, along with the proprietary research tools rEvolution is building with alliance partner Knowledge Networks, in addition to Knowledge Network’s own state-of-the-art sponsorship ROI model, fulfills an essential component in the strategic positioning of rEvolution’s consulting group.
“In the hedge fund and asset management world, the greatest advantage is achieved by harnessing the power of data and information,” said Paul Rowady, Alphacution Founder and CEO. “And through our work with rEvolution, we’ve confirmed our hypothesis that the marketing world is no different. Decision makers need customized and timely analytics to help them assess the marketplace, commit resources and manage risk. Our approach to ‘visualized intelligence’ provides a clear edge here as well.”
Alphacution began the development of its flagship solution, called “Alphacution RTI,” in 2004. Initially targeted to the hedge fund and proprietary trading communities, the platform was reconfigured by rEvolution as a strategic tool to improve the automation of marketing information processing, data management, and the optimization of client sponsorship portfolios.
“As an agency, rEvolution has been an early adopter with regards to the power of research, the competitive advantage of better business intelligence, and the need for cutting edge technology for our clients,” said John Rowady, rEvolution President. “Every industry survey we read shows that marketers are demanding better information on the ROI of their sports and general marketing expenditures. By reshaping the power of the Alphacution platform, we’ve found another breakthrough and our team is now better equipped to offer our clients the sophisticated research, custom reports and real-time data they need in order to make the most informed decisions they can make regarding marketing, media and sponsorship opportunities.”
rEvolution’s latest move comes on the heels of the recently announced fourth annual Association of National Advertisers/Marketing Management Analytic Marketing Accountability Study, conducted by research company Guideline Inc. in July among more than 200 B-to-B and B-to-C marketers, which found that fewer than a third of the respondents are satisfied with their organization’s ability to gain agreement on marketing ROI, measure marketing ROI or react quickly to marketing ROI data. These latest findings also confirm the February results from the 7th Annual IEG / Performance Research Sponsorship Decision-makers Survey of sponsorship professionals that found a disappointingly higher number of sponsors than ever before – 24 percent – saying they did not know how their ROI was trending.
“Alphacution’s expertise provides us with the ability to display and deliver our marketing research and sponsorship evaluation tools in an advanced format that turns-the-table on the traditional ROI expectations for the industry,” said Darren Marshall, Vice President and Group Account Director at Knowledge Networks.
