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Reuters Market Light (RML) was recognized as the first personalized professional information service to the farming community in India.Each farmer gets spot prices of his chosen crops from nearby markets, news and crop advice as per his region or crop, and localized weather forecast %u2013 all as per his individual preferences in his local language as simple SMSes, irrespective of the handsets and operators. Within only three years of the launch in India, it has reached over an estimated million farmers who have reaped significant return on their investment; some of them have individually achieved up to INR 200,000 ($ 4000) of additional profits, and savings of nearly INR 400,000 ($8000).
RML among 10 global companies recognized for its pioneering service to improve lives of India's agrarian community. The prestigious award hosted by United Nations Development Programme, International Chamber of Commerce & International Business Leader Forum.
Mumbai - Reuters Market Light (RML), the pioneer in creating a professional micro-information service for India's agricultural community, has won a pr ...