(1888PressRelease)
May 23, 2006 - Ms H Farmer and Mr M Doherty, owners of Researchowl.com have devised a plan to test the real power of viral marketing.
They have developed a blog called LaughWithResearchowl that already has over 70 funny jokes, pictures, cartoons and downloads received via email over the last couple of years.
They believe that everyone should 'take time out to smile" and the LaughWithResearchowl blog enables people to do just that. The logic being who can resist sending a link to a site that makes them smile to their friends. After all funny content has a tendency to spread like wildfire across the Internet.
But the real test lies in the fact as to whether people will see enough value in the humorous content provided (and links to other funny sites) to look into who is behind it.
Really the owners are banking on the two following facts making a good marriage:
1)Everyone likes a little humor; and
2)Searching the web is the second most popular activity on the Internet.
Researchowl's service is actually providing people with personalized web searches detailing the direct URL links to relevant information relating to their search query.
So as the LaughWithResearchowl site is developed, how many people will see the hard work and effort that is put into the blog and look into who is behind it?
Or how many people will ignore the subtle advertising methods and just take the site at face value?
Time and worldwide distribution will tell.
Visit here http://laughwithresearchowl.wordpress.com to make your mind up
###
