(1888PressRelease)
May 09, 2007 - The SEO and IM team of DesktopMoney LTD has done a search engine marketing research between typical search engine - Google.com and semantic search engine - Hakia.com with the aim to compare the usability of their results and surfing pattern.
Terms of Research.
The testing has been performed in different terms, using different keyphrases for the search. The depths of search - 2-3 pages deep (which is a typical surfing behavior for an average info seeker).
The comparison has been done on the following keyphrases:
Search Engine Optimization
Website Hosting Mistakes
Payment Solution
BMW Z4 Coupe
Research Summary.
Google showed the trend to be binding surfers to the sites that fit the search demand (sellers and providers of niche products and services, top communities in the niche, etc.). Hakia showed the trend to binding to the content in the niche ("educational how-to" about this topic, quotes from the forums, etc.).
Hakia surfing experience turned out to be different from Google surfing experience; especially it was evident from the searches where the keyphrase was related to product or service and the semantic approach made is quite difficult to get to the real sellers or providers of the product/service. You have to go through many pages of niche texts before you get to the real seller or provider.
After the research was finished the conclusions about the future of Internet marketing were very optimistic in regards to the changes that might be necessary to get good positions in the new type of semantic search engines.
More details about the conclusions on the future of Internet marketing and SEO and details of the experiment are published on this Search Engine Marketing Portal - http://www.seomarketingtips.info/Se mantic-Search-Engines---Learn-the-ABC-Again.html
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