Remote-Controlled Toys Back In The Limelight At Playworld Middle East 2012
Having recorded growth rates of nearly 13% in a year, the Middle East market for remote and radio-controlled (RC) toys has been on the upward path, according to market research by Euromonitor International.
- (1888PressRelease) March 02, 2012 - Looking ahead, the category is expected to continue to outperform the overall Middle East and Africa's traditional toys market growth over 2011 - 2016, as more parents and children look into RC as a hobby.
Epoc Messe Frankfurt, organiser of Playworld Middle East, the region's only dedicated trade event for toys, games and children's lifestyle products, expects this segment to attract considerable interest from international manufacturers and suppliers at its upcoming event taking place in Dubai next week.
Figures released by Euromonitor International, official Knowledge Partner for Playworld Middle East reveal that the region's appetite for remote and radio-controlled toys was worth as much as US$130.5 million in 2010, up from US$71.2 million in 2005.
"A large factor in the increase in demand for remote-controlled toys can be attributed to the flood of innovative products employing new technology," said Ahmed Pauwels, Chief Executive Officer of Epoc Messe Frankfurt, organiser of Playworld Middle East. "The Middle East economies with their traditional high-spending on children's toys and games form attractive markets for international toy manufacturers. Playworld Middle East is the ideal launching pad for potential new entrants to access and interact with this market," he added.
Remote and radio-controlled toys are enjoying a fresh growth phase of late after a quiet period when they were second and third choice options after hand-held digital game consoles and iPods. But according to current trends, there has been a push to advance the technology behind what was once the main attraction in every child's toy collection.
As technology gets smaller, cheaper, and is more easily developed, certain manufacturers have refocused their attention on updating remote controlled toys to cater to an increasingly sophisticated market, utilising innovative devices from the medical, military, and digital fields to gadgets any kid can enjoy.
A wide range of the latest in remote control toy technology will be on display during Playworld Middle East. The market for hobby products has seen increased demand in recent years by both kids and adults alike who spend big amounts on large scale remote controls. In light of developments within this market segment a special demonstration area has been created whereby manufacturers and hobby pilots will use it as a platform to showcase the product capabilities as well as their flying skills. The trade exhibition will be abuzz with demonstrations of the latest remote controlled cars, planes and helicopters on the market.
Marketing and distributor company New Boy will be exhibiting at the upcoming Playworld Middle East with their latest in remote-controlled products - FlyLine. This exclusive remote controlled plane on a wire is the world's first complete multi-plane indoor/outdoor battling and performance racing system. The Middle East & North Africa launch of FlyLine will take place at Playworld Middle East.
Egyptian company Alexandria Modern Trade "AMTC" will be displaying their range of remote controlled flying fish at Playworld Middle East. As exclusive distributor of the Air Swimmers™ across the Middle East and North Africa Abdul-Rahman Kotb, Marketing Manager of Alexandria Modern Trade "AMTC", said: "The Air Swimmers™ are one of the most amazing remote control toys ever and are a huge craze around the globe. Playworld Middle East is a great point for us to generate new business leads and promote our range of products."
Playworld Middle East will be held at the Dubai International Convention and Exhibition Centre from March 6th to 8th, 2012 and will attract a wide range of exhibitors involved in the manufacturing, development, supply and servicing of children's lifestyle products from around the world. The event is expected to attract trade visitors not only from the Middle East region, but also from the Indian subcontinent, Central Asia and North and East Africa.
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