(1888PressRelease)
April 08, 2008 - Torrance, CA, USA - Red Mobility (www.redmobility.com) now offers digital signage solutions via a cellular connection that can be easily implemented by many small businesses, professional offices and retail stores. Digital signage gives the business owner an interactive marketing and informational tool to engage the in-store consumer – leading to higher brand recognition, increased sales, and more informed consumers.
Digital media is created and uploaded to a media player. The digital media is then deployed from the media player via a cellular router to the digital signs (LCD screens). A secure network environment is ensured by a Firewall embedded into the cellular router. All the small business owner has to do is hang the LCD screens, 'light' the cellular card(s) and push the media to the screens from a host computer.
Cellular digital signage is able to leverage cutting-edge interactive technologies such as in-store text messaging to promote a sale or special offer while the consumer is on the sales floor, and bluetooth based coupons delivered directly to the consumer’s cell phone to influence their buying behavior at the point of purchase.
By leveraging a cellular connection for the digital signage, costly and time consuming cabling and drywall work are avoided. The only ‘construction’ related work is hanging the LCD screens. Another benefit of cellular for digital signage is that it avoids the many restrictions and/or requirements many property owners (such as shopping malls, airports, etc.) have regarding the use of existing on-site network infrastructure. Cellular eliminates the fighting with the mall property management company over the use of existing CAT-5 cabling or getting roof access to install a satellite dish.
With digital signage networks growing rapidly in size and scope, advertisers are giving them a closer look as a viable new marketing channel. Several advertising networks are already leveraging existing signage networks’ inventory to sell local and national advertising on a cost per thousand (CPM) basis - exactly like many Internet banner ads are bought and sold. With both the digital sign integrators and the retailers enjoying a share of the advertising revenue - and positive results for the advertisers’ themselves as they optimize their ad content for specific market segments - expect to see digital signage explode over the next 12-24 months.
Reasonable one-time initial costs, combined with low monthly fees, make cellular digital signage the perfect fit for many small businesses and professional offices. A great example is a doctor's office reducing the perceived wait times for patients in the waiting room by showing them healthy living news and information (and mixing in pharmaceutical advertising for related conditions) on an LCD screen(s). The patients feel as though they have not waited as long, while the doctor can pass along valuable health information, and possibly even create a revenue stream by selling advertising on the screens.
About Red Mobility
Red Mobility coordinates wide area network (WAN) installations as a value added reseller of the top domestic and international wire line (DSL, frame-relay), wireless (cellular, Wi-Fi) and satellite carriers for cutting edge communication, mobile data transfer, out-of-home (OOH) marketing and digital media applications including digital signage, kiosks, billable Wi-Fi and SMS based coupons via cellular. More information can be found on their website at www.redmobility.com.
###
