(1888PressRelease)
March 26, 2009 - With the recession now in full swing, small business owners are looking for ways reach more customers and increase cash flow. But within the current economic climate, traditional marketing venues such as advertising and signage can be prohibitively expensive.
“’Big Deal’ Recession Marketing: Big Stickers and Big Decals”—a new article from Gillian James of Custom Sticker Makers—offers a practical guide for small business owners looking for a cost-effective, high-impact alternative to traditional signage and advertising. The sixth in a series detailing innovative uses for custom stickers—from non profit fundraising to band promotion—this article is now available for download at www.CustomStickerMakers.com.
While most people are aware that getting their logo on a sticker can be an inexpensive means of marketing their business, few are aware that large-scale stickers, decals and labels can actually act as a form of outdoor signage and/or advertising. Moreover, in tight economic times, large stickers offer a cost-effective “out of the box” alternative to more traditional forms of advertising.
In this article, readers will discover some surprising surfaces for ‘do it yourself’ billboards; traditional signage vs. big stickers: the difference in pricing; innovative uses for large stickers in trade-show and booth settings; and one widely available option that increases the impact of large stickers.
Leaner times mean that more small businesses are looking for creative ways to reach more customers, without the overhead associated with traditional marketing strategies. This article outlines some surprising uses for big stickers in outdoor advertising, booth displays and retail signage, along with important tips for getting the most out of them over the long-term.
Offering more “bang” for the marketing “buck” than traditional forms of advertising, big stickers are a versatile way to make a large-scale impression on a small budget. As an alternative to both signage and print advertising, they have the power both to reach more customers and save small business owners money on marketing.
This article offers clear, concise, practical information for how to put big stickers to work within the context of small business, along with important information for entrepreneurs seeking to get the most out of this innovative, low-cost marketing tool.
Readers interested in more “Marketing Ideas That Stick” are encouraged to visit www.CustomStickerMakers.com, where they’ll find a wealth of low-cost, innovative solutions for nonprofit fundraising, band promotion, school benefits, small business marketing, service compliance and more.
Custom Sticker Makers is a full-service custom sticker company on the Web offering low-cost, high-quality custom stickers, bumperstickers, labels and decals. Printing full-color, die-cut stickers for band promo, non-profit fundraising, school benefits, business marketing, service compliance and more, Custom Sticker Makers offers low minimums, fast turn-around times, and a popular online sticker-making tool. On the Web at http://www.CustomStickerMakers.com
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