(1888PressRelease)
October 30, 2007 - Realasponse.com, a pioneer in real estate postcard marketing unveils a farming postcard that compels prospects to call agents first. Realasponse.com says it's proud to release such a product in a time when many agents have contemplated leaving the profession. "The current market is plagued with obstacles for agents and trust issues for consumers. We've created something that tackles those issues for both parties and streamlines the prospecting process for agents," says co-founder, Raphael Tompkins.
What makes Realasponse such an innovative solution for today's real estate agent is that unlike most real estate postcards of the past, it uses prospect research and its patent pending method to help agents exercise greater response rates on their marketing.
Managing Director and former real estate professional, Ronica Rupan, feels agents pushing recycled messages from 20 years back will soon get a rude awakening in today's market. "It's not enough to ask a client to call you if they're 'buying or selling' or to call you for a 'free market analysis', clients have real concerns they want addressed before they choose an agent."
The company collected research data from various sources, including the National Association of Realtors®, and probed the selection process of buyers and sellers when choosing an agent. The company then used direct mail design techniques in its postcards to highlight these findings and better position the agent. Realasponse later tested its product alongside rival postcards to see how well it performed with buyers and sellers. The test resulted in Realasponse polling highest in all test categories when choosing an agent.
"The strength of any postcard is tied to the offer and how well you know your customer," says Tompkins. "We've done all the research for the agent, eliminated the guesswork and built a prospect magnet."
Realasponse has not only transferred prospect research into smart visual layouts, however, has gone so far as to have its farming postcards include "Insider Reports" (written by real estate lawyers) for agents to offer prospects as an incentive to call them.
"The real estate industry is becoming consumer-centric and promoting social dialogue between consumers and agents all over the Internet. Why shouldn't postcards?" says Tompkins.
Realasponse believes it's important that clients don't lose sight of the value that agents bring to the real estate process in a time of so much information. "We have to reprogram the buyer and seller into realizing the agent's value," says Tompkins. "Realasponse is providing those tools and using research to hit the target."
