Austin-San Marcos, TX (1888PressRelease)
June 13, 2008 - Starting as a small, niche online store that sold rave and party supplies, www.HouseOfRave.com has quickly become the largest online retailer in the rave and club genre. Celebrating their 7th anniversary the internet retailer is a far different business than what they started from in their humble beginnings.
A common problem with niche websites is moving away from their niche and selling more wide-spread product lines. Jason Holmes, Sales Director for HouseOfRave said, “Once we managed to become the largest seller of rave related products, we thought we were stuck. However we quickly identified that we not only sold rave supplies, but light-up supplies. This gave us a much larger audience to cater to, so we started selling more party decorations and light-up products. For example, we are now one of the top sellers of Disco Balls (http://www.houseofrave.com/disco-balls.html) in the United States.”
Shifting from a niche retailer to a more mainstream player is a feat most businesses never accomplish. HouseOfRave did this by slowly integrating more mainstream products to their inventory to see which products lines reacted well with the consumer. When customers responded positively by purchasing the test products, it was shown that product was accepted by HouseOfRave customers and could become a regular in the inventory. Slowly over time customers began requesting more products in other categories, which told HouseOfRave their consumer base liked the variety. The company successfully moved more mainstream by still keeping the light-up and party genre alive within all their products and not shifting totally out of the sector.
After their success in moving to more mainstream markets by selling light-up novelties, HouseOfRave also grew further by focusing on seasonal trends such as 4th of July, Christmas and Halloween. Also a notable source of business is from micro-seasons. “We focus on the seasons, but we also have lots of micro-seasons which correspond with large festivals or party times such as Chinese New Year or the Miami Ultra Festival. One of the busiest times of the year for us is during the 4th quarter with all the holidays. We get lots of people curious how to throw glow parties or make their house into a more fun party atmosphere. We usually refer them to our Disco Balls section and our Glowsticks section (www.houseofrave.com/glowsticks.html),” said HouseOfRave Sales Director Jason Holmes.
Customers can order products from HouseOfRave by going online to www.HouseOfRave.com or calling toll-free 1-866-860-0706 and speaking with a Party Supplies Specialist.
ABOUT THE COMPANY:
HouseOfRave has quickly grown to become the leader in online sales of Rave, Club and Light-Up novelties. HouseOfRave has been providing unique and hard-to-find party supplies to individual customers, small business and large corporate clients since 2001.
PRESS CONTACT:
Jason Holmes, Director of Sales
603 W. 13th St.
Austin, TX. 78701
service ( @ ) houseofrave dot com
1-866-860-0706
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