(1888PressRelease)
October 23, 2006 - Purely Cashmere is a new luxury brand promoting the world's finest, warmest, and most stylish clothing and household goods. Based in Edinburgh, Scotland's capital city, The PurelyCashmere.com web site has been set up to serve booming demand for top-end quality from the most discerning consumers, who cannot obtain authentic Scottish cashmere products locally.
Supplying personal and corporate buyers as widely spread as Holywood, Tokyo, Paris, and Moscow, PurelyCashmere.com (also at cashmere.co.uk) only offers the very finest cashmere. Promoting Scotland's leading design talent and producer skills, the site brings together in one place for the first time a full range of products that until now were found only in a few exclusive boutiques. And without the overheads of these exclusive addresses, prices are often half or less the levels normally charged.
Behind the Purely Cashmere brand stands Adele Telford, recognised as one of Scotland's leading cashmere experts and a prominent business entrepreneur. "Our market research kept showing us that Scotland has this fabulous product, that those in the know would travel hundreds or thousands of miles to find. But for most people who knew about it Scottish cashmere was too hard to get hold of. So with PurelyCashmere.com we've taken an uncompromising attitude. We're offering a hand-selected choice of only the most gorgeous designs. And we're restricting the range to only real top quality products, so our clients can be sure they're getting the best. That's what everyone has been telling us they're looking for."
Scottish cashmere has been recognised as the world's finest fibre for centuries. Unlike cheaper cashmere products from China or Mongolia, Scottish producers' tradition is to use only the choicest long-stranded under-belly down from the rare cashmere goat. It is then highly refined in a closely protected centuries-old process, giving a quality of product whose softness and warmth are unparalleled. This also means Scottish cashmere products keep their shape far longer than cheap imitations, making them highly desirable to consumers who recognise distinction.
Contacts:
Adele Telford
Creative Director, Purely Cashmere
14 Springvalley Gardens, Edinburgh, EH10 4QD, UK
http://purelycashmere.com
Email: info ( @ ) cashmere dot co dot uk
Tel: UK (freephone) 0800 634 8640
North America (toll-free) 1-888-726 8932
World: +44 131 452 8356
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