|Jumpin, the delicious mango drink from the house of Godrej Hershey's entered the coveted Limca Book of Records with a majestic 30 feet Jumpin fountain. This spectacular Jumpin fountain was unveiled amongst much fan fare at Fun City, near Chandigarh. Endowing with a delightful musical fountain, Jumpin created a buzz for its brand as it reached the 30 feet height and achieved the coveted title of the tallest mango fruit drink fountain. |
Jumpin is one of the foremost players in the fruit drink market and an important brand in the GHL portfolio. Godrej Hershey's Jumpin plans to capitalise on the expanding and fast growing fruit drink market, to ride on the varying trends of the beverage industry. The drink has been enhanced with delicious Alphonso mangoes thereby stimulating the taste buds further. While most of the brands in the fruit drink segment talk about the goodness of mango targeting adults, GHL has positioned 'Jumpin' as a lip smacking mango drink that acts as a catalyst for fun & masti amongst kids. Entering the Limca book of records and various other innovative activations planned for the brand will help Jumpin create a stronger bond with its consumers.
Mr. Mahesh Kanchan, VP and Marketing Head of Godrej Hershey Ltd. says, "By creating this world record of the biggest mango fountain, Jumpin wants to announce that it has been restaged, by adding the most expensive and tastiest mango - 'alphonso', in its formulation. It has also added excitement by getting the favourite cartoon characters, Tom and Jerry on its tetrapak pack in 9 different pack designs. Jumpin tetrapak also comes with exciting Tom and Jerry merchandise on purchase of 2 packs. Jumpin has been positioned as a mango drink that lets consumers have 'bade kaam ki masti'- (useful masti). The tallest mango fountain signifies that one can have full on masti with Jumpin"
Godrej Hershey's Jumpin is available in trendy Tetrapak units of 200 ml, while the PET bottle is available in easy to carry sizes of 500 ml and 1 litre. Jumpin being one of the most appreciated kids beverage has revamped its presence in the market with its association with adorable characters Tom & Jerry. The energetic duo will be a part of the new Jumpin tetra pack and TV commercial. Attractive merchandise such as Tom & Jerry erasers and pencils will be given away on the purchase of two Jumpin packs.
Godrej Hershey's beverage portfolio consists of Jumpin (Fruit Drinks), Xs (Juices and Nectars) and Sofit (Soya Milk). Sofit is the market leader in the niche but fast growing soyamilk market. The Hershey Chocolate syrup was added to the beverages portfolio in 2008. The beverages factory is located in Mandideep (Madhya Pradesh), and is one of the largest tetra pack units in India.
About Godrej Hershey
Godrej Hershey Limited (GHL) is a Joint Venture between The Hershey Company (USA) and the Godrej group based in Mumbai. The Hershey Company is the largest producer of quality chocolates in North America and is a leading company in Chocolates and Sugar Confectionery. The Hershey Company has operations throughout the world and more than 12,000 employees. With revenues of more than $5 billion, Hershey offers such iconic brands as Hershey's, Reese's, Hershey's Kisses, Kit Kat, Twizzlers and Ice Breakers as well as the smooth, creamy indulgence of Hershey's Bliss chocolates.
Godrej is one of India's most respected business conglomerates with a turnover of Rs. 6000 crore (US$ 1.4 Billion). With 7 major companies with interests in real estate, FMCG, industrial engineering, appliances, furniture, security and agri care - to name a few - their turnover crosses $3.3 billion. One of India's most trusted brand, Godrej enjoys the patronage and trust of around 500 million Indians every single day. With presence in more than 60 countries Godrej bring brands you can believe in, service excellence you can count on and the promise of brighter living for every customer.
GHL operates in multiple categories like Confectionery, Beverages and Oils. In June 2006, Godrej Foods & Beverages Limited acquired India's leading confectionery player, Nutrine Confectionery Company Private Limited. The Nutrine Confectionery portfolio contributes more than 40% of GHL turnover today. It is a significant player in the India sugar confectionery market and boasts of brands like Nutrine Maha Lacto, Nutrine Eclairs (Chocolate, Coffee & Gold), Fruit Candies (Aamras, Gulkand & Santra Goli), Nutrine Lollipop etc. Most of the confectionery products are made in their state-of-art factory in Chitoor (Andhra Pradesh).The Beverage portfolio consists of Jumpin (Fruit Drinks), Xs (Juices and Nectars) and Sofit (Soya Milk). Sofit is the market leader in the niche but fast growing soyamilk market. The Hershey Chocolate syrup was added to the beverages portfolio in 2008. The beverages factory is located in Mandideep (Madhya Pradesh), and is one of the largest tetrapak units in India.Godrej Hershey Ltd has its head office in the sprawling Godrej Industries campus in the eastern suburb of Vikhroli in Mumbai, India. The company has regional offices in Mumbai, Chennai, Delhi & Kolkata and a team of about 500 sales professionals reaching more than a million outlets through 1500 distributors spread across the expanse of India.GHL has an aggressive growth plan to evolve as the market leader in Food & Beverage space in India. Strong product innovations, brand building, and investments in improving people and process capabilities would form critical aspects of future growth strategy for the organization.
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