(1888PressRelease)
January 29, 2008 - The recently opened bike shop in Pool, Dorset is the part of business expansion providing cyclists with convenience to purchase bikes and clothing of almost all types including road bikes, mountain bikes, BMX and downhill bikes for ladies, children and men.
Bournemouth based Primera Sport witnessed strong growth in sales soon after opening its new store in Pool. “The combination of aggressive offline and online marketing strategies helped reach the company targets for the Christmas season”, said the Bill Temples, owner of the business.
Primera is the exclusive dealer of Assos clothing, the Switzerland based leading bike wear manufacturer. Online sizing guideline from Primera sport is a value added service for the customers and an important factor of competitive advantage over its competitors. The service provides information to men and women bikers about sizes of bike clothes of all brands including Assos, Orca, kuota, Ironman, Endura, specialized helmets and 2XU jackets before they purchase. The service increases buyers’ confidence and interest in the products.
Primera Sport remains a stand alone independent bike shop and will continue to offer the brands and service that have made them successful. The brands like Cannondale, GT, Intense, Cona, Colnago, De Rosa, Charge, Cervelo, Pinarello, Giant and Specialized bikes are the prime attractions for the bikers. “We want the Primera Sport to be known for its quality of bike and bike related accessories and service for ever”, Bill added.
