Primcogent Solutions appoints Bob Gerberich
Primcogent Solutions has announced the appointment of Bob Gerberich as Senior Vice President of Global Sales and Field Development. In this role, Bob will be responsible for leading the global sales and field development organisations, managing key opinion leader relationships and growing the business worldwide.
- (1888PressRelease) May 11, 2012 - With over 21 years of successful experience in the aesthetic medical and surgical device industry, Bob brings strong commercial leadership and a wealth of knowledge and expertise to Primcogent Solutions. Prior to joining Primcogent, he held the positions of President of UltraShape North America and Head of Global Sales for UltraShape Ltd, where he launched a non-invasive, focused ultrasound fat reduction and body sculpting technology, as well as managing distribution in over 50 countries. "We are pleased to have Bob join our talented senior management team," commented Mike McDonald, President of Primcogent Solutions. "With his extensive experience managing and developing sales channels across the globe, Bob makes an excellent addition to our ever expanding organisation."
"I'm very enthusiastic about joining the Primcogent Solutions team," Bob added. "The ZERONA represents one of the most scientifically and clinically proven non-invasive, full circumferential body contouring devices on the market. We will take advantage of its compelling physician¬driven technology - along with the ZERONA's best-in-class technician and patient experience and large installed base in the US - to rapidly grow our global business."