(1888PressRelease)
May 23, 2007 - Counting down the days to an already sold out event; Pressure* and the most influential players in urban lifestyle will come together to recognize and celebrate Canadian DJs and the Canadian Urban Music Industry on June 4th, 2007 at the Palais Royale Ballroom.
After the successful 2006 kick-off, Pressure is, again, working with the Stylus Group to create a sensational awards show. As the annual event continues to increase in public awareness, Pressure’s CEO and creative director Barron Lau helped connect Yahoo! Canada with the Stylus Group, making the DJ Stylus Awards an even more memorable event for an audience that Pressure* has an affinity to.
As Barron explains about the urban market, “We live and breathe the research businesses pay to research on. Unlike a lot of our agency peers, we live urban lifestyle.” Proud to introduce two of his clients to each other, Barron Lau remarked that Yahoo Canada will be a key sponsor to the star-studded show’s after-party held at the Palais Royale event venue.
Pressure* is Toronto’s first all competition creative outsource studio specializing in viral, guerilla, buzz, social and word-of-mouth marketing.
Pressure, formerly known as DIG (Digital Impressions Group), was founded in 1999 with the mandate to provide creative design and execution within all media forms. The studio is raising the bar with its competition-level quality standards and wouldn’t expect anything less for their clients.
###
