(1888PressRelease)
June 28, 2007 - One CPA received so much SPAM, he asked his clients to type their name in all caps in the e-mail subject line so it would grab his attention. He said it was the only way he could sort through his daily e-mail in less than two hours.
According to Steven V. Dubin, president of PR Works public relations firm located south of Boston, “SPAM eludes e-mail filters, disrupts the daily workflow and drives us all to distraction. And it’s e-mail marketing’s greatest competitor.”
He continued, “E-mail marketing is a popular, low-cost way to send a mailing to opt-in lists. What’s the key to successful e-mail marketing? How do you set your message apart from SPAM to ensure it is seen, read and potentially acted upon by the intended audience?”
PR Works offers these key tips for making the most of your message:
State your objective
The subject line should read like a headline. It should succinctly state the purpose of the message. If you are e-mailing a special offer to your e-zine subscribers, a subject line such as “Save 40% on Acme carpet stock” is highly effective.
Give them the hook
More than likely, the recipient of your e-mail is very busy. Give them the hook within the first few sentences of the e-mail. Make it intriguing but clear, and be sure to tell them what they will get.
Keep it simple
Long, dense e-mails are both a chore and a bore to read. Leave out the fancy formatting, text in all capital letters and multiple exclamation points. Your e-mail should contain three paragraphs maximum, support your hook and tell them what you want them to do. If you want the recipient to subscribe to an E-newsletter, provide the opt-in link.
Focus, focus, focus
Stick to one subject or offer in your e-mail. Multiple “messages” within e-mail make it far less effective. When crafting your message, use the active voice and two or three concise sentences per paragraph. If you’re better at balancing financial reports that you are at writing, consider hiring someone to write for you.
According to Dubin, “In the memorable words of Dragnet’s Joe Friday, remember to provide the facts – the vital information a recipient will need to respond. Pricing and deadlines, telephone number and website address are key. Don’t get caught up in writing a great hook and forget the details.”
PR Works offering The Works
PR Works, with a staff of five, offers a wide expanse of public relations services including strategic PR planning, news releases, feature story development, media placement, media coaching, newsletters, case studies, grand opening management, product and service launch management, press tours, and press conference management. In addition to public relations, PR Works provides complete marketing services such as brochure development, advertising campaigns, direct mail, and telemarketing.
Visit the new website at www.prworkzone.com. For FREE brochures entitled “How to Talk to the Press”, “Making Newsletters Noteworthy”, and “Seminars Lead to Motivated Prospects”,
please contact Steve Dubin at (781) 582-1061
sdubin ( @ ) prworkzone dot com
51 Lot Phillips Road, Kingston, MA.
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