Atlanta, GA (1888PressRelease)
April 25, 2008 - It’s time to spend more time enjoying the pool and less time maintaining it. Aqua Chem, the pool care brand known as Simply Smarter Pool Care, announces a new product site (plusequalsmore.com), online sweepstakes and Plus Equals More Tour in Florida all designed to demystify pool care.
“Pool owners are anticipating the backyard parties they want to have with friends and family this summer, not time spent cleaning their pool,” said Melissa Hickman, Aqua Chem’s brand director. “Our value-added Plus line makes maintaining crystal clear water simpler than ever.”
Consumers can visit plusequalsmore.com to share pool stories and cleaning tips, as well as find information on the Plus product line, which includes:
• 3” Tablets Plus® - kills bacteria and controls algae. Also prevents corrosion and metal staining, reduces scale formation, softens water and has a built-in sunlight protector.
• Shock Plus® – an oxidizer, buffer, flocculent and clarifier, all in one.
• Algaecide Plus® – kills and controls black, green and mustard algae. Non-foaming with results in 24 hours.
In addition, registration for the Aqua Chem Plus Equals More Sweepstakes is online through June 30, 2008. No purchase necessary – by filling out an online form, participants are registered for the chance to win the Ultimate Backyard Theater System worth over $7,000. This system includes a 5’ x 9’ inflatable screen, DVD player, LCD projector, audio mixer, microphone, 80-watt speakers and stands and a custom-built Pelican Case console. Five first prize winners receive a premium quality wireless sound system. Every week for 10 weeks, one winner will be chosen for an iPOD-compatible, portable MP3 music speaker system.
Finally, the Plus Equals More Tour gives Florida pool owners the chance to talk with Aqua Chem representatives at local Wal-Mart and Lowe’s stores. A road trip visiting the Orlando, Jacksonville, Tampa and Pensacola areas throughout April and May, the touring trailer will pull in and set up with games and giveaways. Pool owners can learn how to do online water analysis at home to ensure their pool is properly balanced. For tour dates and locations, visit plusequalsmore.com.
With a goal of providing Simply Smarter Pool Care, the Aqua Chem brand is for the Do-it-Yourself consumer who desires a good value and products that are easy to use and understand. Aqua Chem, a BioLab, Inc. brand, stands for better performing products and offers superior resources to help educate and support consumers. For more information, visit aquachem.com. BioLab is the consumer products division of Chemtura Corporation, a global manufacturer and marketer of specialty chemicals, crop protection and pool, spa and home care products.
