(1888PressRelease)
May 16, 2008 - Plimus, Inc., a global e-commerce solutions provider, and Uniloc, the technology leader in device-based authentication, today announced that vendor Maximum Software has implemented the Plimloc solution to secure and license its popular software titles. Plimloc will effectively eliminate the risk of IP infringement, while enabling new and lucrative licensing options that will remove economic barriers to buying.
Maximum Software is the well-known publisher of such popular titles as Bug Doctor, PC Registry Cleaner and PC Power suite. Bug Doctor alone has been downloaded over 15 million times. As a leader in delivering software online, it was important to match IP protection benefits to the user experience.
“With Plimloc, I know that my users have a simple, straightforward interface
to deal with,” commented Shawn Shellenbarger, CEO of Maximum Software. “At the same time, I know that my business is protected from fraudsters, hackers and pirates. And using the advanced licensing capabilities of Plimloc, I am able to offer more licensing options to my customers, without having to develop dozens of different code streams.”
Although just 35 lines of code are needed to integrate Plimloc into a software product, years of experience have gone into creating the strongest IP protection solution available today. Implementable in just days, Plimloc virtually eliminates the risk of copying, hacking, reverse-engineering and freeloading, while opening the doors to an untapped market of buyers who prefer to buy time-based licenses rather than perpetual usage rights.
“Software piracy is a multi-billion dollar problem worldwide,” commented Guy Wilnai, SVP of Operations for Plimus. “Plimloc ensures that publishers can control permission to use their products. They define, based on their unique business needs, how strictly license controls should be applied, and when restrictions should be eased to encourage viral adoption. An intuitive user interface enables them to manage everything: from a specific customer's license to their overall software protection strategy. ”
At the same time, Plimloc provides a superior user experience, known as ‘polite activation’. The software simply connects to the Plimloc activation server to validate its license, and requires limited interaction by the user. Using patented device fingerprinting technology, Plimloc ensures that licenses cannot be shared; but also guarantees that users needing to re-activate after a system upgrade or other device update receive authorization smoothly.
“The main thing we considered in designing Plimloc was increasing revenues, not simply adding barriers to keep out hackers and fraudsters,” noted Casey Potenzone, CTO of Uniloc. “While delivering the strongest IP protection suite available, we have ensured that the customer experience will encourage new sales, not prevent legitimate buyers from proceeding. And with the time-based licensing options, we know that publishers can now sell to customers who were previously unable to buy due to the pricing of perpetual licenses.”
With the confidence that they now have a nearly unbreakable IP protection suite in place, publishers can now leverage sophisticated viral marketing campaigns to promote their products. A single code stream can be delivered to any user, anywhere in the world, with the knowledge that usage is reliably guided by a provided license key. For the first time, vehicles such as BitTorrent and Warez sites are now the friend, not the enemy, of the online software publisher.
The integration of this powerful IP protection suite into the robust and popular Plimus e-commerce platform makes it easy for publishers to deepen their security while expanding the availability of their products. Offering service to shoppers in 22 languages, and accepting over two dozen currencies, the Plimus e-commerce system is powerful enough to support the most global of businesses.
“Software activation is an integral part of any publisher’s e-commerce strategy,” concluded Guy Wilnai, senior vice president, Operations for e-commerce solutions provider, Plimus, Inc. “With the superior customer experience provided by Plimloc, and with an integration process that requires less than three dozen lines of code in any title, we are confident publishers will find this a highly appealing offering.”
About Maximum Software
Maximum Software Publishing LLC is the leading source for the most powerful and most affordable software available to windows users. From optimizing your computer and connection speeds to killing pop-up windows and protecting your privacy, Maximum Software serves its customers with the power and quality that they deserve. Since 1999 Maximium Software has been serving customers with top quality software. More information can be found at http://www.maximumsoftware.com.
About Plimloc – Powered by Uniloc SoftAnchor
Plimloc security for e-Commerce 2.0 combines the global availability, flexibility and reliability of the Plimus e-Commerce system with Uniloc SoftAnchor, which seamlessly integrates the most powerful IP protection into software development processes. With only 35 lines of code and a simple integration process, Plimloc takes days, not weeks, for market-readiness. With Plimloc developers are no longer held hostage by third-party copy control providers as they now have direct access to software copy protection code. This gives publishers the flexibility to easily create, maintain and enforce a full range of rights and licensing models including trial periods and multi-device fair use. Plimloc is a copy protection platform that is further enhanced with the following capabilities:
• Bulletproof copy protection based on Physical Device Fingerprinting – the world’s most powerful software security platform.
• LicenseAudit real-time global piracy auditing for comprehensive license visibility and actionable data that creates opportunity from piracy
• Flexible license rule ‘Throttling’ for providing balance between piracy levels and help desk calls, and optimizing the use of viral marketing tools.
• Award-winning fraud protection processes that ensure a steady and reliable revenue stream.
About Plimus, Inc.
Plimus, Inc., a global e-commerce solutions provider, builds and manages online businesses for thousands of software publishers, web hosting companies and online retailers. Plimus helps companies and publishers of all sizes maximize online revenues and reduce the costs and risks of running an e-commerce operation.
The company's award-winning platform offers order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-currency and multi-language support, advanced reporting services, marketing tools, licensing management, an affiliate network, and much more.
Founded in 2001, the privately held Plimus is the winner of the 2006 Software Vendor Awards for Most Innovative Software E-commerce Service, Best Software E-commerce Customer Service & Support, and Best Overall Software E-commerce Value. Plimus is headquartered in San Diego.
About Uniloc USA
Uniloc USA is the technology leader in electronic physical device recognition for software copy control and information security. The core technology driving Uniloc innovation is Physical Device Fingerprinting, the company’s patented method of uniquely identifying a user device, such as a PC, game console, smart phone or cell phone, by the naturally occurring, inherent physical imperfections of that device, and then incorporating that physical device fingerprint into licenses or access credentials. Uniloc’s technologies can identify devices with more comparable accuracy than human DNA. Uniloc is the inventor and holder of the seminal physical device locking patent (U.S. 5,490,216) and has 15 related patents pending. Uniloc has applied its Physical Device Fingerprinting technical expertise to several vertical markets, including software publishing, government network access control, online banking and trading, and CD/DVD anti-theft. For more detailed information, please visit www.unilocusa.com
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