(1888PressRelease)
June 15, 2009 - Bradford-based Wow! Lifestyle is today celebrating becoming the first business in Britain to secure a trade distribution deal as agents for three of the world’s biggest bed brands.
Wow! predicts the agreement to supply Silentnight, Sealy and Rest Assured contract products to independent hotels, guest houses and care homes could take their turnover to around £500,000 within the first year.
The on-line business www.wowlifestyle.co.uk was launched in July 2008 to market the very best quality beds to householders. Its move into the trade marketplace as the country’s first distribution agent for the Silentnight Group’s three top contract brands marks an exciting milestone in the company’s growth.
Sealy is the most popular brand for bed-buyers globally while Silentnight is favoured by more UK consumers seeking a good sleep than any other make.
Plans are in place to hire two additional staff immediately and further recruitment will be undertaken as the business expands.
Managing Director Darren Stega Jones says: “This is a great endorsement of our business from the biggest names in the industry. We all know the value of a good night’s sleep and we want to support small and medium sized operators in the hotel, leisure and care industries to provide high quality amenities to their customers.
“Beds are the most important pieces of furniture in any hotel or guesthouse room and we can now supply the very best products to the trade, simply and efficiently via our website.
“We only supply Silentnight group’s beds because we are committed to their brands. It’s great that our commitment has been recognised by this agreement to make us the first agents to supply all three of their brands to non-domestic customers.”
Wow’s contract to act as sole distributor covers Yorkshire & Humberside, Lancashire, Derbyshire, Nottinghamshire and Lincolnshire.
Stega Jones adds: “We can work with customers across the country as well and we want to start building relationships with them right away.
Wow! predicts the credit crunch will work to their advantage as holidaymakers conserve cash by ditching foreign holidays in favour of stays in the UK.
“By September, there will be a lot of hotel and guesthouse owners who will need to replace their beds after a busy summer. We are now well placed to meet their requirements swiftly and cost-effectively.”
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