(1888PressRelease)
March 20, 2008 - “PILOTI – art and experience to promote identity” is a research publication intended for “pilots” (“piloti” in Italian) from the worlds of business, finance, and culture, and is the creation of Luigi Alberton, founder of Alberton Consulting.
“This first issue offers practical experience, thoughts and ideas on the concept of identity,” Alberton explains, “personal identity, brand and company identity, the identity of Italian art and culture as an example of excellence for the world. Piloti is an expression of the will to rediscover and promote the artistic, creative aspect in all forms of communication, including in business. Indeed, this is necessary to properly asserting identity internationally.”
“In modern and contemporary art,” Alberton continues, “we love the spirit of research and the constant quest for new forms of expression, at once both profoundly original and yet open to the world. This is the atmosphere that imbues the halls of the Mart, which is why we felt it would be the ideal setting in which to present the first edition of Piloti.”
Piloti is the work of the creative team at Alberton Consulting, a strategic marketing and communications firm with offices in both Padua and London.
For more information on the event:
www.albertonconsulting.it - www.pilotireport.com - press ( @ ) albertonconsulting dot it
