San Francisco, CA (1888PressRelease)
May 16, 2008 - VIPs of the Latino community will come together in celebration and support of fashion, art and Latino culture on June 12, 2008 at TERRA SF in San Francisco. Piensa Mas Alla, or Think Beyond, will be a truly luxurious evening to celebrate creative expression while raising thousands of dollars in support of education within the Latino community. After their pink carpet arrival, guests will sip on p.i.n.k. spirits cocktails, Amate tequila, or gourmet wines and beers while enjoying traditional Mexican hors d’oeuvres from Casa Sanchez, Roosevelt Tamales, and Sabor Sur.
The cocktail hour will relax and ready over 500 guests for the climax of the charitable evening, a fashion show and live auction where guests will have the opportunity to compete for their favorite celebrity-designed, special-edition tees. Whether bidding on the trendy Palomita™ designs of celebs like actress Alejandra Barros or singer Alejandra Alberti or the cool Chucho™ designs of stars like musical group Calle 13, actor Cristian De La Fuente or Andy Garcia, guests can show their support to a fund that supports Latino students seeking higher education in the US.
The Palomita and Chucho brands were created by apparel industry veteran and Mexico City native Molly Robbins. Robbins secured exclusive rights to use trademarks and vintage art from an array of Latino companies and artistically incorporates them into the brands. The brands taglines are, “Por fin una marca para tí” (Finally a brand for you), with fashion-forward use of logos and characters from all over Latin America, the brands truly capture the essence of the Latino lifestyle and pride. Palomita was launched in Spring 2007 and Chucho in Spring 2008 with distribution ranging from mass-market to select and specialty stores nationwide. The success of the brands gave way to another goal for its founder, establishing an education fund for Latinos across the United States.
“The Palomita Education Fund makes it possible to support extraordinary Latinos pursuing higher education, and the overwhelming support we have received from businesses, celebrities, and the community is wonderful,” says Robbins. “It will be a fantastic night for all those in support of this cause to enjoy fashion, art, food, drink, music, and the always spirited Latino culture.” For more information visit www.PalomitaClothing.com/events.
We are so thankful to the Piensa Mas Alla sponsors for making this event possible: Blanca Garza our Mistress of Ceremonies - Talk Show Host of Tu Voz on Telemundo TV48. Titan Industries— founded in 1998 by Joe Ouaknine and Sal Palermo, has become a powerhouse in women’s fashion footwear. Titan currently holds the footwear licensing for Badgley Mischka Platinum, Betsey Johnson, Betseyville, JLO by Jennifer Lopez, and LAMB by Gwen Stefani.
NYX Cosmetics— many people automatically think of New York when they see NYX Cosmetics’ company logo; however, NYX origins are in the heart of sunny Los Angeles. They offer high quality cosmetics at affordable prices, and their incredibly stylish and ultra modern packaging has made them a mainstay on the trendy and sophisticated shopper’s must-have list. Liz Palacios Designs— based in San Francisco, California, Liz Palacios creates beautiful vintage-inspired pieces using genuine Swarovski Austrian crystals and semi-precious stones. Whether dressed in evening wear, a business suit or jeans, these innovative pieces create a timeless fashion statement balancing vintage and contemporary perfectly.
Additionally, thank you to our partners: Amano Bags, Amate Tequila, Canels, Cañita, Casa Luker, Casa Sanchez, Chaparrita, Charity Benefits Auctioneer, City Model, DLI Inc., Golden Sounds Entertainment, Gringas & Co., HYP, Jerry Leigh, Parducci Wines, Pascual Boing, p.i.n.k. spirits, Mavi Jeans, Roosevelt Tamales, Royce Too Hosiery, Sabor Sur, Tecate and TERRA SF. As well as a special thank you to LicenZing LLC for event production and coordination.
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