PharmiWeb Digital Breakfast shares insights on digital brand marketing opportunities for pharma
Pharma executives from across Europe have attended the PharmiWeb Solutions Digital Breakfast to hear from cross-industry experts on how to navigate digital marketing successfully.
- (1888PressRelease) March 15, 2012 - PharmiWeb Solutions, specialists in delivering and managing digital solutions for the pharmaceutical industry, hosted what will be the first in a planned series of digital events that aim to provoke discussion and learning around digital marketing. This Digital Breakfast focussed on practical and strategic advice on how pharma can use digital marketing to gain competitive advantage.
Watch highlights from the PharmiWeb Digital Breakfast here: http://www.pharmiwebsolutions.com/news.html
Speakers include Anand Sharma (Growth Angle, ex-Reckitt Benckiser), Rupert Wills (Adobe), Duncan Arbour (Blue Latitude), Rahul Powar (founder, Apsmart), Mike Shaw (comScore) and PharmiWeb's CEO, Paul Hartigan.
Paul Hartigan, PharmiWeb's CEO, said: "With the traditional blockbuster model becoming less attainable, we believe that brands will play an increasingly important role in pharma. But the industry needs to think differently - for example, adopting approaches from other industries to evolve a digital brand marketing strategy at the fast pace required."
The impressive speaker line-up covered a range of topical issues:
Can big pharma move at digital speed?
Paul Hartigan (PharmiWeb) looked at how digital channels allow pharma to identify networks of influence beyond healthcare professionals and participate in the right conversations to influence opinion.
Why customer insights are crucial in crafting effective digital strategy
Anand Sharma (Growth Angle) described why companies must act on insights to optimise the brand experience at every touchpoint, developing a strategy that centres on 'owned' media, then integrating 'earned' and 'paid' media.
Top 10 need-to-knows about social media and where it's headed
Mike Shaw (comScore) demonstrated how a deep understanding of online behaviour data and its interpretation can help pharma reach and engage its customers more effectively.
Customer intelligence, innovation and product design
Rahul Powar (Apsmart) shared a case study on the power of digital channels to tune in to market needs and appetites in real-time, leveraging insights to quickly develop a solution that resonates with customers.
Measuring effectiveness and ROI
Rupert Wills (Adobe) discussed how brands can use enterprise tools to build brand loyalty and customer interaction and ultimately grow revenue.
The strengths and limitations of turning to social media for pharma customer insight
Duncan Arbour (Blue Latitude) explained that while social media insights are key in crafting strategy, pharma must ensure their social media monitoring brings more than just 'points of view' and that they set meaningful KPIs to measure engagement.
Follow PharmiWeb on Twitter ( @ ) PharmiWeb, and keep up to date with future Digital Breakfast events using the hashtag #pwsdigibfast dot
If you would like to discuss some of these event themes in more detail or any other related topic, please get in touch:
International Account Director,
Natasha.gomer ( @ ) pharmiweb dot com
Marketing & Projects Director
Colin.williams ( @ ) pharmiweb dot com
PharmiWeb Solutions creates, delivers and manages digital solutions for the pharmaceutical and healthcare segment. From digital marketing, to patient education or physician support, we deliver engaging, scalable solutions.
PharmiWeb's range spans the entire digital domain. So whether your need is for a simple but effective brand website, a patient iPhone app, or a mutli-country Closed Loop Marketing programme, they will build, deploy and support the ideal solution for you.