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Penn Schoen Berland Information
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Penn Schoen Berland is a global communication advisory that specializes in messaging and communication strategy for blue-chip corporate, entertainment and political clients. Rooted in market research, Penn Schoen Berland has over 30 years of experience in generating unique insights about public opinion and providing client actionable ideas that gives them a competitive edge. We call this Winning Knowledge%u2122.
Penn Schoen Berland is a member of Young & Rubicam Brands and WPP. In early 2011, it established its South Asia office headquartered in India.
PSB announced that senior industry veterans like Mr. Ajay Khanna, Mr. Ranga Iyer, & Mr. Ravi Aurora, will join the team as 'Senior Counselors' at their South Asia office to offer deep industry insights to the clients of PSB.
Overall awareness of Indian Multinationals low among Global Bizfluentials,Brand image is the most important non-financial driver of regard for companies among Global Bizfluentials,Indian Bizfluentials see their country's entrepreneurial spirit as a significantly bigger driver of recent Indian successes than their Global counterparts do.
Governance deficit and high food inflation seen as key challenges to the Economy.Reforming agriculture and improving transparency in policy implementation key priorities for the Finance Minister to address in Budget 2011.