Peanut Labs Debuts Wisdom of the Web

Peanut Labs in Strategic Partnership with CivicScience to Enable Attitudinal Researchers to Engage Millions of Individuals from a Diverse Set of Demographics, Consumer Segments, and Geographies.

  • (1888PressRelease) October 02, 2010 - SAN FRANCISCO - Peanut Labs, the leading provider of social media sample for market research, and CivicScience, provider of proprietary software and data mining technology, have recently collaborated to offer Wisdom of the Web, a highly innovative engagement model creating new opportunities for analyzing consumer sentiment, marketing strategy, and market trends.

    Wisdom of the Web surveys respondents through short-form, one- to three-question polls, embedded in commonplace polling applications across a variety of third-party web properties, including news sites, blogs, social networks, membership organizations, and mobile-based locations. Each respondent's profile can accumulate longitudinally by linking their many sets of answers to a unique, anonymous digital identifier. As a respondent's profile grows, the delivery of new questions can be optimized to build an increasingly valuable profile of attitudes, beliefs, preferences, and demographics.

    "The rapid emergence of social media has helped usher a new era of market research by fashioning a digital environment that allows marketers to reach hundreds of thousands of respondents unobtrusively within their established digital footprint," said Sean Case, Senior Vice President of Peanut Labs. "Wisdom of the Web leverages CivicScience's unique and innovative methodology to help us provide our clients with a model to engage large numbers of respondents who may not otherwise have the time or inclination to participate in attitudinal research."

    In the first nine months of 2010, CivicScience cataloged over 40,000,000 poll responses with many respondents providing dozens and even hundreds of answers over time. By the end of 2010, the company is on pace to collect over 3,000,000 poll responses per day, projecting toward over two billion responses cataloged in 2011. Approximately 50 percent of the respondent population is comprised of individuals residing in North America with 50 percent residing overseas.

    About Peanut Labs

    Peanut Labs connects researchers to social media through partnerships with over 400 leading networks and applications. The company provides access to fresh respondents globally by profiling users from today's social media population. In addition to its social media sample offering, the company provides services such as social media monitoring, crowdsourcing, mobile research, digital fingerprinting, and programming & hosting.

    Peanut Labs is based in San Francisco with offices in Seattle and New York City. The company was founded in July 2007 and is privately held. For more information, visit www.peanutlabs.com.

    About CivicScience

    Based in Pittsburgh, PA, CivicScience is a marketing research utility. Using proprietary software and data mining technology, the company gathers and organizes opinion data from all over the world, every minute of every day. Through a suite of subscription products, CivicScience delivers insights to marketers, financial analysts, and other decision-makers in real-time, enabling them to better understand and serve their audience. For more information, visit www.civicscienceinc.com.

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