(1888PressRelease)
September 30, 2008 - In an Australian first, Pacific Magazines will display branded custom content on PDM’s digital signage network from a selected range of high-profile magazine brands including Marie Claire, Men's Health, Women's Health, Famous and Virgin Blue Voyeur. Magazine advertisers will have the opportunity to complement print campaigns with Out-Of-Home Digital, reaching their target demographic of a young, mobile and hard-to-reach audience.
Launching with PDM’s Boost TV, located in Boost Juice outlets Australia-wide, the partnership will see PDM’s digital signage network deliver advertiser and brand messages to target demographic groups shared by Pacific Magazines and PDM. This deal provides advertisers with an immediate cut-through required in today’s fast changing consumer world.
PDM National Sales Director, Hamish Guild says “PDM is pleased to be associated with high profile magazines regarded as some of the country's leading publications. Pacific Magazines can now offer their clients an exclusive value add-on for every magazine advertising sale - something their competitors can't come close to matching in the current market.”
He continues, “Boost TV content chapters are sponsored by the various magazine brands to provide a dynamic synergy between digital and print media and makes it a desirable format for magazine advertisers.”
Group Marketing Manager, Kathy Skourtis, says “Pacific Magazines are excited to be working alongside PDM on this exclusive partnership. It provides an added dimension to each of the Pacific brands and gives our advertisers a unique opportunity to reach an extended audience.”
Pacific Magazines is part of the Seven Media Group which also includes Yahoo! 7 who PDM have an exciting relationship with using data feeds for live updates for news, weather and sports across its OOHD networks.
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