(1888PressRelease)
January 19, 2008 - David Lachapelle electrifies Passionata
For the launch of its new advertising spot by David Lachapelle and to underline its new, subtly sexy image (bright pink!), there was only one place for Passionata: the Crazy Horse, the legendary and magic cabaret! There, on January 24, Passionata organises a unique and extraordinary spectacle created especially by the Crazy Horse.
Check out http://show.passionata.com
Passionata has turned to Vanksen|Culture-Buzz agency for the launch of the viral minisite http://show.passionata.com/ on January 8 this year, available in six languages, as well as a competition game, to announce the extraordinary show organised for the brand by the Crazy Horse. Romantic goodies (a widget – a small tool for receiving information –, photos, sounds, wallpapers, a banner to adopt etc) are available there for free.
Win two tickets for the Passionata Show at the Crazy Horse
Web users will have the possibility to participate in the competition game until January 21, 9 am, and might even win an invitation for two persons to the event.
There will also be special VIP accesses for all the participants so that they can see the show online on January 25.
BuzzParadise invites its bloggers
BuzzParadise has taken part in the project and selected fifty-six influential bloggers from the world of luxury and fashion. These bloggers who come from six different countries (France, Germany, Belgium, Italy, Spain, Netherlands) will have the possibility to exclusively discover the Passionata Show live in Paris.
Facebook and MySpace are part of the campaign
The two social network giants are also part of the operation. All the latest information about the brand as well as goodies (wallpapers, photos, music, banner) will be put at the fans’ disposal.
Facebook: http://www.facebook.com/pages/ShowPassionata/7908079895
MySpace: http://www.myspace.com/showpassionata
The new Passionata ad as a preview on the website
Passionata will soon present the coming TV ad by David Lachapelle, the famous Hollywood director, exclusively on http://show.passionata.com/.
About
Passionata, Passion Maker: let every day be love at first sight
Passionata, the art of making every woman a real woman… Passionata was created in the late eighties, at a time when women wanted to underline their femininity again after years of androgyny and “comfortable” underwear… For them Passionata has democratised fine lingerie, which from now on was fit to be worn every day and became inseparable from modern materials.
A brand of exceptional expertise: As Passionata is part of Chantelle, it benefits from this 100-year-old lingerie group’s know-how and high standards. A French family business since 1876, Chantelle has become a reference in the world of female lingerie thanks to its high quality products.
Passionata, a subtle allusion to the danger of love: it enhances sensual curves, makes hearts beat faster and stimulates the joy of living: Passionata creates passion and surprises and enchants the destiny of all heroines of daily life. The pink Passionata logo expresses this ambition to be a “Passion Maker”: a little pink heart beating (fast!), a lucky charm or fetish of passion, to be found on all the labels. It’s like a talisman you have with you all the time…
Contact Passionata: Elvis Nourdjahane / FH Com: tel. + 33 (0)1 55 34 24 24 / en ( @ ) fhcom dot net
Vanksen|Culture Buzz is the Vanksen Group buzz and communication consulting agency.
Operating in Luxembourg, Hamburg, New York, Geneva and Paris, with 81 employees and an estimated turnover of 6,5 million € in 2007, Vanksen Group (http://www.vanksengroup.com) offers brands a unique range of services by combining 3 fields of expertise:
- LegitiName : brand management online – protection, promotion, referencing, monitoring: http://www.legitiname.com
- Vanksen|CultureBuzz : Buzz, viral & communication consulting agency: http://www.culture-buzz.com
- BuzzParadise : PR & web 2.0 with influential bloggers in 6 languages: http://www.buzzparadise.com
With more than 1 300 published articles and 125 000 viewed pages/month, the agency’s blog Culture-buzz.com has become the most important French speaking portal on the topic of Word-of-Mouth, analysing every week the news in blog, buzz, guerilla and viral marketing. It is now also available in English and German.
We assist huge brands such as Procter & Gamble, LVMH, Microsoft, Louvre Hotels, ArcelorMittal, Quiksilver, Warner Bros, Ubisoft, 20th Century Fox, Canal Plus, BIC, Sony, Nokia, Sony, LG, Casio, Roxy,… in conceiving and implementing communication actions online and offline.
Contact Agency: Emmanuel Vivier / Vanksen / CEO & Founder: tel. +352 48 90 90 220 / rp ( @ ) vanksen dot com
