Parta Dialogue Signs a Strategic Alliance with Australian based IBE
Parta Dialogue (TSXV: PAD), and IBE Intelligent Brand Extension (IBE), one of the world's leading IP Strategy, Brand Extension and Licensing companies have entered into a global strategic alliance.
- (1888PressRelease) March 14, 2012 - Montreal Canada, Sydney Australia Parta Dialogue (TSXV: PAD), experts in Social Campaign Optimization and Social Learning, and IBE Intelligent Brand Extension (IBE), one of the world's leading IP Strategy, Brand Extension and Licensing companies have entered into a global strategic alliance to provide a wholistic and integrated set of brand extension, licensing and social media optimization services to their new and existing clients worldwide.
The partnership will see Parta Dialogue supporting IBE and its global collective of IP Strategy and Brand Extension experts in the areas of social media research, engagement, optimization and efficiency measurement, including strategy and implementation to enhance image and reputation.
Commenting on the new partnership, Paul Allard, CEO of Parta Dialogue said; "We are thrilled to be part of this leading collective of global experts in the rapidly growing field of brand extension and licensing, by adding social media tools to their offering. Tatiana J. Whytelord, Founder and President of IBE also commented: "We are confident that Parta Dialogue's unique solutions and methodology will allow us to offer a highly specialized service to our clients, which will significantly enhance the brand experience through social media. We are delighted to be working with Parta Dialogue and their teams across various continents as one of the leaders in the field of social media optimization.
PARTA offers Social Media and Social Learning solutions to its clients from offices in Montreal, Paris and Mexico. Many visionary businesses already employ PARTA's solutions for internal and external online engagement. Among these are Renault, Orange, Michelin, Hydro-Québec, Iusacell (Mexico), Nestlé Waters and Crédit Agricole.
PARTA recently launched e-Value™, a groundbreaking SaaS tool that gauges the efficiency of social media brand presence in real time.