(1888PressRelease)
July 31, 2008 - San Francisco, CA –Palomita™, a junior and girl’s fashion brand with a focus on the Hispanic market has struck a cord within the Latino celebrity crowd. As recently as last week, Salma Hayek was seen wearing the Lulu tee. Other celebrity fans of Palomita include international singer Alejandra Alberti and soap actress Alejandra Barros.
The Palomita™ brand was launched last Spring 2007 in e-commerce, mass-market to specialty stores nationwide. The line features whimsical designs that highlight nostalgic logos and images from Hispanic consumer products and characters such as Lulu®, Topo Gigio® and Canels®. Chucho ™, the brother brand, was launched in spring of 2008 and has also captured the attention of the Latino male community.
“We are so thrilled and humbled that the celebrity community has supported our brand(s) the way they have,” said Molly “Molona” Robbins, creator of the Palomita™ and Chucho ™ brand. “We have worked so hard to capture the true elements of the Latino community through these fun, nostalgic, familiar graphics. We are all so proud of our roots and heritage and these images capture this in a very simple and unique way.” The Hispanic market is a major market opportunity for retailers and Palomita™ is proving to be the one brand to capture that market.
Palomita™ continues its dedication to the Latino community through its Palomita Education Fund, kicked off in June 2008 with a star studded event in San Francisco. The fund is dedicated to raising and granting education scholarships to Latino high school graduates. Palomita’s motto “Por fin una marca para ti” (Finally a brand for you) tells the story. Palomita was created by Molly Robbins, a Mexico City native and apparel industry veteran. She has secured exclusive rights to use trademarks and vintage art from an array of Latino companies and is artistically incorporating them into the Palomita™ brand. For more information visit http://www.ropapalomita.com.
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