Orange County Advertising Agency Unites Two of Region's Most Recognizable Brands

Orange County advertising agency TRAFFIK has brought together two of Orange County's most beloved brands, Farmers & Merchants Bank (F&M) and Monarch Healthcare, to launch a unique new strategic effort geared toward reaching physicians and IPA groups. The venture's resulting program, called the Physician Banking Suite, is an impressive integrated marketing campaign.

  • Orange County, CA (1888PressRelease) December 28, 2011 - Orange County advertising agency TRAFFIK has brought together two of Orange County's most beloved brands, Farmers & Merchants Bank (F&M) and Monarch Healthcare, to launch a unique new strategic effort geared toward reaching physicians and IPA groups. The venture's resulting program, called the Physician Banking Suite, is an impressive integrated marketing campaign that has already achieved an overwhelming response.

    "F&M tapped us because of our reputation for incorporating non-traditional approaches into our strategies, our digital fluency and our healthcare industry expertise," stated Anthony Trimino, TRAFFIK's principal and chief creative officer. "Monarch came on board when they recognized the value of the program and decided to pilot it with their own physicians."

    TRAFFIK's marketing campaign for the Physician Banking Suite performs across multiple platforms. It includes a prestige-caliber direct mail piece that presents the program's brochure in an elegant presentation case that also features a personalized concierge card. Personalized URL (PURL) technology is employed to direct prospects to www.physicianbanking.com, a custom landing page that includes additional content such as video testimonials. The site is optimized to notify sales reps via SMS text messaging when a user uses his or her PURL, making it vital to lead generation and white-glove follow up on the sales agent's part.

    The Physician Banking Suite itself centers on a "white glove" standard of customer service, offering the support of a special concierge team to help guide interested physicians. The suite offers account analysis, business credit cards and special lines of credit, robust online banking tools and more, all with highly competitive rates.

    Launched in October, the program has been such an immediate success that F&M is planning to re-open it to other, non-medical industries that could benefit from the same suite of services and products.

    "At its essence, the Physician Banking Suite brings together business banking products that target small and large physicians, practices and entrepreneurs," said Trimino. "This program makes it easier to run your practice by putting time- and revenue-saving banking instruments at your fingertips. It's highly intuitive for F&M, Monarch and the other physicians that utilize it."

    TRAFFIK is an award-winning Orange County advertising and digital media agency located in Irvine, California. Founded in 2000, this full-service idea house is an active difference maker in several industries, including medical insurance and devices, consumer products and retail, as well as B2B and B2C marketing. TRAFFIK is known for its emphasis on producing highly visible creative and advanced digital content, and for its philosophy of partnering with clients to develop highly specified, results-oriented strategies. To learn more about TRAFFIK, please visit www.traffikonline.com.

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