Open2America expands PR offerings in Shanghai office
Communication agency further develops China office as two year anniversary of inception approaches.
- (1888PressRelease) November 22, 2011 - Calgary - Open2America, part of the Open2Communications group, a global communications agency, has expanded its Shanghai subsidiary with further communication offerings for companies looking to increase their visibility in China.
Open2China opened its offices in Shanghai nearly two years ago, with an initial strategy to bring the global communication agency closer to its Chinese clients. Open2China's local presence enables the group to share its expertise and experience with Chinese companies both regionally and abroad.
With the expansion of the Shanghai office, Open2China now offers North American and European companies the same wide array of communication services in China that the agency already offers elsewhere, including media relations, media training, digital communications, media buying and corporate communication, helping them increase visibility within this market that can otherwise be difficult to penetrate.
This expansion enables the agency to take on additional clients looking to develop communication strategies in this large market. The unique composition of the group, including over 30 nationalities in three offices, makes it easy for companies to develop global communication campaigns with native speakers of each region guiding them through their development in China, North America and Europe.
"With the launch of Open2China in Q1 of 2010, we were able to provide our Chinese clients a local presence with connection to Europe and America," begins Jerome Mauduit, President of Open2Europe. "In keeping with our agency's strategy of bringing a localized PR approach to international campaigns, we have expanded our office in China, enabling a full service subsidiary for both European and North American clients ready to move forward with communication campaigns in this region."
"It is important to have a communications firm that is capable of understanding and identifying the cultural and business complexities of the Chinese market," beings Open2China Director Zhenyu Li, who has worked in both the Open2Europe and Open2China office. "Our ability to adapt communication campaigns for clients in China to complement their global PR objectives, makes us an attractive business partner in Shanghai and abroad. With our close collaboration with Open2America and Open2Europe, Open2China is able to seamlessly incorporate international PR campaigns with local expertise."
Created in 2006, Open2America is a global communications agency with offices in Europe (Open2Europe, created in 2000) and China (Open2China, created in 2010). The agency's objective is to support businesses looking to launch or develop their activities in these regions by offering them a complete range of tailored communication services, including: PR, media training, digital communication, media buying and corporate communication.
Positioning itself as a business development partner, this global communications agency benefits from its international presence and in-depth local market knowledge to offer clients strategic consultancy with a multicultural approach. The agency's expertise is focused within the following sectors: consumer goods and services, sustainable development, new technologies, health & beauty, and tourism.
More than 100 companies currently work with Open2America, Open2Europe and Open2China and the agency employs over 70 consultants from 25 different nationalities.