(1888PressRelease)
April 22, 2006 -
Scottsdale, AZ April 20, 2006 – A new white paper entitled Online Reputation Management: Protect Your Brand and Influence Consumer Perception has been released by Elixir Systems, a leading search engine marketing agency. It aims to educate organizations on the need to monitor, analyze and positively influence the search engine results relating to brands.
“Monitoring the online conversations about brand names has become a hot topic recently but little said about how to take action” said Fionn Downhill, CEO of Elixir Systems. “To achieve real results you should monitor what is said and then act on your findings. The optimum way to protect your online reputation is to be proactive and become actively involved in what is appearing in the search engine results for your brand name today!”
When potential customers are searching for information relating to a brand they may come across search engine results that do not show the brand in its most favorable light. These results may include information from consumer opinion sites, message boards, forums, blogs, etc. These sites enable the general public to air their personal views and opinions. Circumstances do arise where unjust adverse opinions arise. This can come from unhappy customers, ex-employees and competitors. What these groups say can influence public perception of the brand.
Brand reputation directly influences revenue growth and profitability. Therefore organizations should monitor what is being said, become involved in the conversation and act to make sure that search engine results for the brand are made up of sites that they can positively influence.
Online Reputation Management is an important strategy for organizations. The American Marketing Association states that in 2006 companies will attach more importance to online sources of news, monitor them, and then take action on the findings. The Online Reputation Management white paper from Elixir Systems illuminates this importance and shows that monitoring, analyzing and influencing online communications can help prevent the loss of business and ensure the ongoing success of your organization.
To download a free copy of the white paper visit http://www.elixirsystems.com/services/online-reputation-management.php
About Elixir Systems
Elixir Systems is a full service, professional search engine marketing agency that specializes in strategies to increase online business for their clients. Their experts develop strategies built around search engine optimization, paid search marketing and online reputation management to help clients develop online business opportunities. They are members of the Search Engine Marketing Professional Organization (SEMPO) and the Search Marketing Association of North America (SMA-NA). Elixir Systems has offices in Scottsdale, Arizona. For more information, visit http://www.elixirsystems.com, or their search blog http://searchblog.elixirsystems.com or call 480-889-5393.
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