(1888PressRelease)
November 24, 2007 - Online Public Relations, or Online PR, is fast becoming a hot topic of discussion in the blogsphere and many boardrooms around the world.
Social media, corporate blogs, press release optimization, SEO, online press rooms, blogger relations and online reputation management are now essential elements to a uniquely effective marketing and communication mix.
Today’s communication landscape has changed – but enterprise is yet to truly embrace Online PR strategies and social media as a core function in their communication strategy.
Australian Online PR expert, Jake Challenor, this week launched www.onlinePRblog.com.
onlinePRblog.com is an educational resource for business leaders, marketers, PR professionals and PR enthusiasts.
“As a community, I hope onlinePRblog.com will bring the PR world closer together and up-to-speed. PRs are lagging way behind in the Online PR space, which will be to their detriment,” said Jake Challenor.
“When enterprise understand Web 2.0 and acknowledges the value proposition of Online PR, they will begin searching for agencies who understand social media and online communication. PR Agencies and public relations consultants that don’t ‘get it’ will find themselves losing market share.”
The web has created fresh opportunities and a brand new series of rules. As a result, an up-to-the-minute skill set is required by both PRs and marketers - professionals and amateurs alike.
About Jake Challenor:
Jake Challenor is a well-respected marketing and public relations advisor - specializing in Online PR and Personality PR (profile building and personal branding). His experience in building commercial brands online and offline is second to none.
Jake has worked with corporates, SMEs, PR agencies and PR consultants on special projects, campaigns, think-tanks and brain-storming sessions. Over the past five years, Jake’s clients have included start-ups, e-business, fast-growth companies, high-profile entrepreneurs, authors and personalities from sport and media.
Media Contact: jake ( @ ) onlinePRblog dot com
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