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18
Jun
2009

Ogden Weber Convention & Visitors Bureau Signs SOAR Communications as PR Agency of Record

SOAR Communications to manage public relations efforts surrounding tourism within Ogden City and Weber County.


(1888PressRelease) June 18, 2009 - DRAPER, Utah and OGDEN, Utah – The Ogden Weber Convention & Visitors Bureau (OWCVB) announced it recently signed SOAR Communications, a strategic marketing communications agency, as its public relations agency of record.

SOAR Communications will develop and execute public relations campaigns for various events in Ogden City and Weber County, and support the Ogden Weber Convention & Visitors Bureau in its year-round PR needs.

“We are thrilled to have the opportunity to work with SOAR Communications,” said Sara Toliver, president and chief executive officer of the Ogden Weber Convention and Visitors Bureau. “The staff’s background in sports, outdoor, adventure, and recreation is a perfect fit with our growing reputation as an outdoor recreation mecca. Together, we can continue to let the state, region, nation, and world know the great destination that we are for both meetings and tourism.”

Formed in 2004, SOAR Communications serves the Sports, Outdoor, Athletics and Recreation industries, thus the moniker SOAR.

“We wanted to represent the Ogden Weber CVB because we were truly excited about the community and outdoor recreational opportunities Ogden offers Utah residents and visitors,” said David Politis, chief executive officer for SOAR Communications. “Our passion for and experience promoting Utah outdoor recreation positions us to represent a city that embodies all that Utah outdoor recreation has to offer.”

The OWCVB joins the ranks of SOAR Communications clients that currently include Nielsen Business Media tradeshows Outdoor Retailer, Interbike, Health+Fitness Business shows. SOAR Communications also represents bicycle brands, Ritchey Design and Schwinn Bicycles, along with the Trade Association of Paddlesports.

About Ogden
Ogden, Utah is a rising adventure and recreation destination. During the past year Ogden has been declared one of the top 10 best places to live by Outside and National Geographic Adventure Magazine. It has also been named a top five “Cities and Towns with the Best American Values” by Newsmax Magazine and one of Ski Magazine’s “Next Best Places.”

About SOAR Communications
Voted one of Utah’s top three marketing agencies of 2008 by the readers of Business Connect magazine, SOAR Communications is an innovative strategic marketing communications agency focused on the sports, outdoor, athletics and recreation industries. SOAR offers clients a variety of services including advertising, collateral development, database-marketing, graphic/web design, public/media relations, social media/networking campaigns and sales support programs.

Visit www.soarcomm.com or call 801-556-8184 for more information.

MEDIA CONTACTS:
Chip Smith, SOAR Communications, 801-523-3730, csmith ( @ ) soarcomm dot com, or
Maura Lansford, SOAR Communications, 801.523.3730, 817.929.8123, mlansford ( @ ) soarcomm dot com

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Chip Smith

Soar Communications

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