(1888PressRelease)
September 28, 2007 - Kapston.com, a provider of internet business consulting in India, today announced that OffersForShoppers, India’s leading multi channel shopping company, has selected Kapston to enhance the user experience for their customers and increase the effectiveness of the company’s online marketing and promotion strategies.
Using Kapston’s experience in Market Analysis, Competitor Analysis, internet SWOT, A/B testing etc., the company will have more insight into the performance of internet marketing campaigns, visitor activity, traffic patterns and behavioral trends associated with their site structure and the coupon printing process. In addition, OffersForShoppers will leverage Kapston BOOM and 360 degree internet marketing methodologies to reach out to the potential customers.
With this insight into Web site user segmentation, customer behavior and preferences OffersForShoppers can develop highly targeted marketing initiatives and enhance the Return on Investment (ROI) from internet advertisement campaigns.
“Reporting double digit QOQ growth for the last 3 quarters, www.OffersForShoppers.com has become the leading player in this category in India; and going forward we want to keep up the momentum and increase our top-line ” said Kumar Setu, CEO of OffersForShoppers. “To help us achieve that goal, we’ve selected Kapston to understand the latest internet trends, marketing techniques, customers buying patterns, allowing us to incrementally and continuously improve customer experience and fine tune our service offering.”
“Research based internet business optimization is fundamental to the growth and success of an internet company,” adds Ranjith Pavithran of Kapston India. “For example, a business must think about all aspects of their website, market, competitor, customer, latest marketing trends, search engine algorithms etc. before designing their website, internet campaigns and offline campaigns.
About Kapston
Kapston consulting, is a provider of business centric internet marketing, enabling companies to take multi-channel business decisions based on data and facts. Kapston also helps its customers to enhance and manage their online advertisement and offline promotion campaigns. In addition, Kapston offers a range of services including internet marketing Outsourcing, Branding, Corporate identity, packages for Start-ups, Internet consulting etc.
www.Kapston.com
About OffersForShoppers
OffersForShoppers is the pioneer in in-store coupons and web-to-store deals business concept in India. By filling up the existing gap between offline coupons and online consumers, OffersForShoppers not only helps consumers in getting discount coupons on-demand but also helps retailers and service providers, in reaching net and mobile-savvy population. Its unique performance-linked pricing model has worked as a boon to small and medium retailers who don't have fat pockets or huge budgets for advertising but provide best deals and services for consumers. With the help of this service, consumers can search and explore all the options available in city before actually going to a shop and making a purchase.
www.OffersForShoppers.com
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