Minneapolis-St. Paul, MN-WI (1888PressRelease)
October 23, 2007 - Northwire, Inc. has chosen Veritas Marketing to provide marketing, creative, media planning and placement, e-marketing and public relations services.
Northwire, Inc., headquartered in Osceola, Wis., manufactures and sells made-to-order multiconductor electrical cable for use in industrial networking, electronics, robotics, medical-device, off-highway equipment and other applications. Northwire’s cables are shipped fast direct from the factory and include retractile power cords as well as high-flex-life, exposed-run-rated ITC/PLTC, Fieldbus cables and more.
“Our prospects have changed the way they source products and services. While many still read magazines to stay informed about technology changes, they turn to the Internet to source specific products or services.” said Tom Collen, director of marketing, Northwire. “Veritas Marketing demonstrated a unique ability to track effectiveness of not only traditional advertising in trade magazines but also Internet advertising. This allows us to test new advertising vehicles and spend our marketing and advertising budget more wisely. Veritas’ creative services have improved our overall corporate identity and the service they provide is exceptional.”
About Northwire, Inc.
Northwire, Inc. is an industry leader in the design and manufacture of industrial-grade electrical cables for control and instrumentation, medical-grade cables and custom-configured designs that include shielding and grounding options, special insulation options, and a large variety of conductor and jacket colors. To learn more about Northwire, Inc. and its products, visit www.northwire.com.
About Veritas Marketing, LLC
Veritas Marketing, LLC. is a full-service integrated advertising agency serving the marketing and communication needs of business-to-business clients. Veritas Marketing specializes in marketing and advertising industrial products and services, architectural products, transportation components, high-tech products and professional services. Veritas Marketing is owned and managed by Holly Jo Anderson, CEO. For more information, please contact Holly Jo at
(952) 738-8177, or visit http://www.veritasmarketing.com/agent.
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